Marketing Manager

5 days ago

Singapore ANGELES CITY BISTRO AND RESTAURANT PTE. LTD. Full time

**Role Overview**:
The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies that increase brand awareness, drive footfall, and boost revenue. This is a hands-on, strategic role suited to someone with a strong background in both digital and traditional marketing within the food & beverage or hospitality sector.

**Key Responsibilities**:

- Develop and deliver integrated marketing campaigns across various channels (social media, digital, in-store, PR, events, etc.)
- Work cross-functionally with internal departments (operations, culinary, sales) to align marketing objectives with business goals
- Oversee paid advertising (Google Ads, Meta Business Suite, etc.) and track performance analytics
- Lead new product launches, seasonal campaigns, and promotional events
- Conduct market and competitor research to identify trends and opportunities
- Manage CRM and customer loyalty programmes
- Liaise with external partners including creative agencies, freelancers, and media contacts
- Monitor campaign effectiveness and provide regular performance reports to senior leadership
- Degree in Marketing, Communications, Business, or related field
- Minimum 5 years’ marketing experience, ideally within the food & beverage or hospitality industry
- Strong understanding of digital marketing tools and platforms
- Demonstrated success in managing campaigns and growing brand presence
- Excellent written and verbal communication skills
- Highly organised with strong project management capabilities
- Creative, proactive, and commercially minded

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