Senior Manager, Global Retail Engagement and

1 day ago

Queenstown, Singapore Razer USA Ltd Full time

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is **a place to do great work**, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also **a great place to work,** providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

**Responsibilities**:
The Senior Manager, Global Retail Engagement and Marketing is responsible for driving Razer’s brand presence in Razer's retail locations worldwide through the creation of dynamic marketing programs, including but not limited to, product launches, gaming events, and live demos. This person will develop and execute a global marketing strategy that aligns with regional and global gaming cultures while preserving the Razer brand’s integrity.
**Key Responsibilities**:

- Create and implement global marketing initiatives that enhance the Razer brand in our global retail store locations.
- Develop strategies that integrate global and regional gaming trends and maintain brand consistency.
- Work with marketing, product development, and eSports teams to design captivating in-store experiences and boost brand visibility.
- Partner with senior leaders in marketing, eSports, product, and operations for seamless program execution.
- Serve as the main contact between headquarters and regional retail leaders to ensure effective rollout and messaging of global initiatives.
- Assist regional marketing managers in adapting global strategies to fit local market needs.
- Enhance the retail environment by incorporating cutting-edge gaming technologies and trends.
- Collaborate with community managers and eSports teams to organize events and tournaments that build a loyal customer base.
- Cultivate relationships with influencers and gaming communities to broaden Razer’s impact.
- Implement strategies to turn store visitors into active Razer community members, fostering brand loyalty.
- Develop and track KPIs and community growth metrics, making data-driven adjustments to optimize program success.
- Oversee the global marketing budget for retail programs, ensuring resource efficiency and alignment with financial objectives.
- Stay updated on gaming trends and customer feedback to continually enhance the Razer store experience.

**Pre-Requisites**:
**Qualifications**

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor's degree in Marketing, Communications, Business, or a related field with 8-10 years of relevant experience
- Proven experience in global marketing and retail management.
- Strong understanding of gaming culture and trends.
- Excellent collaboration and communication skills.
- Ability to manage budgets and evaluate performance metrics.
- Innovative mindset with a focus on customer engagement and community building.

**Salary Ranges (per annum)**:
$118,170.00 - $196,950.00
Disclaimer: Exact compensation may vary based on skills, experience, and location.

**Are you game?

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