Marketing - Campaign Executive (34729-1)

2 days ago

Singapore U3 Infotech Pte Ltd. Full time

1. Assist in end-to-end campaign planning and execution of strategic and tactical marketing campaigns for Cards, Marketplaces and PayLah across paid, owned and earned channels which includes creative conceptualisation, content development, develop social media strategies and media approaches.
2. Closely track, analyse and report performance on all marketing campaigns to ensure media/marketing metrics, business KPIs are met.
3. Leverage on data and consumer insights to conduct marketing experiments to craft product/campaign propositions and conduct reiterations to optimise campaign performance
4. Conduct analysis on campaign performance to drive campaign outcomes against media/marketing metrics, business KPIs.
5. Co-ordinate across both agencies and internal stakeholders, including working with internal key product managers, business analytics, and other marketing functions including performance marketing, brand, PR, and inhouse creative for campaign creation and optimisation.
6. Ensure brand governance is consistently applied across all marketing communications and that includes review of marketing communications
7. Keep abreast of trends on social media, e-commerce, digital marketing, and industry developments, and leverage such trends and developments to optimise campaigns.
8. Track and update budget tracker monthly

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