Senior Associate/assistant Manager, Regional Esports Marketing

3 days ago

Singapore Garena Full time

Singapore Marketing Experienced (Individual Contributor)

**Job Description**:

- Develop and execute effective and innovative marketing strategies to support our esports tournaments, global events, esports in-game items, ad-hoc initiatives, and long-term objectives
- Present marketing plans to internal and external partners, ensuring strategic alignment and adequate level of support
- Define global guidelines, timeline, and best practices for marketing campaigns for our different types of esports experiences and products
- Establish a framework for distributing marketing assets to maximize ROI on content production and grow owned channels
- Work with global and local content creators and community engagement teams on esports co-streaming strategy and execution
- Develop initiatives to grow esports distribution channels, such as content drops, engagement features, and loyalty programs
- Supervise the updating and curation of content across our esports distribution channels, preserving relevance and quality for fans
- Manage relationships with online platforms to support esports and competitive gaming
- Measure and report on the performance of marketing campaigns, gaining insights and evaluating against goals.
- Track performance metrics and adjust marketing efforts accordingly
- Analyze market trends and adapt strategies to position our esports and competitive gaming experiences at the forefront of the industry.

Job Requirements
- Minimum of 5 years of experience in a similar role within the esports industry
- In-depth knowledge of the esports ecosystem and trends as well as social media marketing and analytics tools
- Strong communication skills in both English and Chinese
- Creative thinker with the ability to generate innovative marketing ideas
- Able to handle multiple tasks simultaneously and willing to work on weekends
- Willingness to undertake frequent business trips
- Passionate gamer with a strong interest in FPS/Battle Royale genres

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