Vp/director of Technical Product Marketing

**VP/Director of Technical Product Marketing** **Location**: Remote in Singapore **About the Role** We're seeking an experienced VP/Director of Technical Product Marketing to lead our product marketing function for the Asia-Pacific region from our Singapore office. This is a strategic leadership role where you'll shape how enterprises across APAC understand and adopt our trust and safety solutions. You'll be responsible for developing region-specific go-to-market strategies, driving product positioning that resonates with local markets, and establishing Pixalate as a thought leader in ad fraud prevention and digital trust. This role offers the unique opportunity to build and scale product marketing capabilities in one of the world's fastest-growing digital advertising markets while working with cutting-edge technology that's transforming the industry. **Key Responsibilities** Strategic Leadership - Define and execute the product marketing strategy for APAC, aligning with global objectives while addressing regional market dynamics - Develop compelling product positioning and messaging that communicates Pixalate's unique value across trust and safety, fraud prevention, and compliance solutions - Lead go-to-market planning and execution for product launches, feature releases, and market expansion initiatives across the region - Build and maintain relationships with key industry stakeholders, including advertisers, publishers, agencies, and technology partners Product Marketing Excellence - Translate complex trust and safety technology into clear, compelling value propositions for diverse audiences including advertisers, publishers, and platforms - Create high-impact product collateral including presentations, case studies, solution briefs, whitepapers, and competitive analyses tailored to APAC markets - Drive product naming, positioning, and messaging initiatives that differentiate Pixalate in competitive markets - Develop and maintain comprehensive competitive intelligence, understanding how regional and global competitors position their solutions Market Expertise & Thought Leadership - Maintain deep expertise in ad fraud, brand safety, privacy compliance, and trust and safety challenges specific to APAC markets - Represent Pixalate at industry events, conferences, and panels as a product expert and thought leader - Engage with industry bodies and working groups (IAB, MRC, TAG, local equivalents) to shape industry standards and practices - Stay ahead of emerging fraud tactics, regulatory changes, and market trends across APAC countries Cross-Functional Collaboration - Partner closely with product management, engineering, and data science teams to understand product capabilities and roadmap - Work with sales and business development teams to enable effective product demonstrations, presentations, and customer conversations - Collaborate with customer success teams to gather customer insights, develop case studies, and identify product marketing opportunities - Support global marketing initiatives while ensuring regional relevance and adaptation Analytics & Optimization - Implement metrics-driven approaches to measure product marketing effectiveness and campaign performance - Analyze market data, customer feedback, and competitive intelligence to inform product positioning and strategy - Provide data-driven recommendations to influence product pricing, roadmap, and go-to-market priorities **Qualifications** Required Experience & Background - 8+ years of product marketing experience in B2B SaaS, with at least 10+ years in technology or cybersecurity-related roles - Proven track record in senior product marketing roles at ad tech, fraud prevention, cybersecurity, or enterprise security companies - Deep expertise in at least one of the following domains: ad fraud prevention, brand safety, cybersecurity threat intelligence, or trust and safety technologies - Demonstrated success developing and executing go-to-market strategies that drive revenue growth in enterprise markets - Experience working in or marketing to the APAC region with understanding of regional market dynamics and cultural nuances Technical Competency - Technical background (computer science, engineering, or equivalent) with ability to understand complex fraud prevention and trust and safety technologies - Strong understanding of digital advertising ecosystems, programmatic advertising, and ad tech infrastructure - Knowledge of fraud detection methodologies, malware, botnets, and threat intelligence concepts - Familiarity with data privacy regulations across APAC markets (PDPA, GDPR implications, etc.) Skills & Attributes - Exceptional communication and storytelling abilities with proven success creating compelling product narratives - Strong analytical mindset with comfort working with data, metrics, and performance indicators - Entrepreneurial spirit with hands-on approach and "do-whatever-it-takes" attitude - Experience presenting to