Research Associate
1 day ago
KPay Merchant Service Limited (KPay) is a fintech company committed to unleash the growth potential of businesses of all sizes, with simple and smart technology. Serving over 40,000 merchants in Hong Kong, Singapore & Japan, KPay aspires to be the comprehensive business platform of choice for merchants across the Asia Pacific, through its various solutions of customer-led payment, financial management, operational and digital transformation products and services.
**Responsibilities**:
- Reporting directly to the Regional team
- Identify new markets: research and identify new geographic regions, customer segments, or product utilization/developments that offer potential for business expansion in target markets
- Develop and implement expansion strategies to enter new markets
- Conduct market research: Gather and analyze data on industry trends, customer needs, commercial prospects and market niches in local landscape
- Monitor performance: Track and report on the performance of market expansion initiatives including sales, customer satisfaction, market share, and adjust strategies when needed
- Develop vertical business plans to expand existing overseas markets
- Negotiate new and ongoing commercial partnerships with domestic partners
- Create marketing tactics to improve product offers, program strategies, and corporate competitiveness
**Requirements**:
- Min. 1 year of relevant work experience in fintech / payments / strategy / management consulting / or internet start-ups
- Fresh Graduates are welcome to apply
- Strong analytic skills and experience with market research and data analysis
- Excellent communication and interpersonal skills to build relationships and influence stakeholders at all levels
- Based in SG, overseas travelling required only after work performance is stabilized
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