Senior Marketing Executive

Company Description

Informa Markets is one of Informa's B2B Markets and Digital Services divisions. We are a highly international business, with a significant presence in the US, Brazil, the Middle East, India and China.

We work in over a dozen growing, specialist and international markets, with hundreds of leading brands across Health & Nutrition, Healthcare & Pharmaceuticals, Aviation, Beauty & Aesthetics, Infrastructure & Construction, Agriculture and Fashion.

Informa Markets delivers smart events, including must-attend trade-focused exhibitions, specialist content, specialist data and targeted digital services, including lead and demand generation solutions powered by our depth of first-party customer data.

Our live products and digital platforms and services enable buyers, sellers and decision makers in specialist markets to meet, discover and showcase new products and do business.

**Job Description**:
**PRINCIPAL DUTIES AND RESPONSIBILITIES**:
**Marketing Strategy Development**:

- Collaborate with the marketing team and senior management to develop comprehensive marketing strategies aligned with business objectives and target markets.
- Conduct market research and competitor analysis to identify trends, opportunities, and best practices within the MICE industry.

**Brand Management**:

- Uphold and enhance the company's brand image through consistent messaging, design, and communication across all marketing channels.
- Ensure brand guidelines are followed in all marketing materials and campaigns.

**Marketing Promotion**:

- Develop marketing plans for each event, focusing on attendee acquisition, exhibitor/sponsor promotion, and overall event awareness
- Conceptualise marketing collaterals such as brochures, presentations, and videos to support sales and promotional efforts
- Work with trade media and partners such as trade associations to extend promotional reach
- Plan and make promotional trips to encourage more trade buyers to visit the events and also to encourage more cross-promotional partnership
- Conceptualise and manage onsite programmes such as knowledge theatres and technology tours
- Management of websites and execution of e-newsletters, as well as using the analytics to improve the marketing campaigns
- Management of social media sites such as Facebook and LinkedIn

**Lead Generation and Conversion**:

- Implement lead generation strategies to capture and nurture prospective clients through the sales funnel.
- Collaborate with the sales team to develop effective lead conversion strategies and optimize lead nurturing efforts.

**Other Marketing activities (including but not limited to)**:

- Post-event marketing activities, including follow-up campaigns, lead nurturing, and post event marketing promotions
- Manage any ad-hoc marketing initiatives that arise along the way

**Qualifications**:

- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience (3-5 years) in B2B marketing, preferably in the MICE industry or event management.
- Solid understanding of B2B marketing strategies, lead generation, and customer journey mapping.
- Excellent written and verbal communication skills, with the ability to create compelling content and presentations.
- Strong project management skills, attention to detail, and ability to meet deadlines.
- Analytical mindset with the ability to use data to drive marketing decisions.
- Creative thinker with a passion for innovation and staying up to date with industry trends.
- Demonstrated ability to work collaboratively in a team environment.
- Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point, Access)

Additional Information
- Cooperative, flexible and initiative
- Capable to work under pressure in tight deadlines