Trade Marketing Executive

**MISSION AND RESPONSABILITIES**:
The Trade Marketing Executive is THE brand image guardian and ambassador, ensuring perfect in-store implementation & execution. He/she will be accountable for Guerlain Boutiques to be updated at all times according to latest launch guidelines and ensure consistency across the portfolio of doors under his/her responsibility. The Trade Marketing Executive is responsible for elevating Guerlain to the most premium 3 axis beauty brand through flawless execution of in-store & out of store event as well as trade with strong sense of detail and proactivity. He/she will collaborate closely with all internal and external stakeholders: regional merchandising team, purchasing department, vendors, and retailers.

Doors under supervision: Department Store / Boutique / Sephora - Singapore & Malaysia

**VISUAL MERCHANDISING (VM)**:

- Responsible to timely forecast and budget all Visual Merchandising tools centrally & locally sourced and to follow-up monthly on all POs creation & invoicing with accuracy
- Prepare and adapt planograms in line with regional guidelines and business strategy
- Regularly and timely fulfill monthly planogram reporting activity and align with Regional Team feedbacks
- Responsible of the visual / video plan implementation, from vendor briefing to installation and invoicing
- Regularly visit stores to control, improve and feedback on all VM matters
- Actively propose solutions and initiatives to elevate brand image and enhance retail sales

**HARD MERCHANDISING**:

- Responsible for new counter opening: budget planning, commercial briefing, purchasing & invoicing process, POSM ordering, counter setup, opening report etc
- Ensure portfolio of doors is well maintained according to VM standards through regular maintenance
- Responsible and accountable to regularly update and upkeep the Distribution and Merchandising database with all relevant up to date info on Guerlain network and key competition
- Actively share about competition: 360 trade, new visuals, launch POSM, renovation, brand in/out, updated floor plan, best practices

**TRADE MARKETING**:

- Work hand in hand with retail and marketing team to develop best in class events whether in-store or out of store
- Responsible for customer and media event from A to Z: location, setup, briefing, quotation, production etc
- Provide in-depth event reporting including Return of Investment (ROI) analysis
- Provide insights and recommendation on potential location for future events
- Actively keep a lookout for best practices across the industry in terms of pop-up / event and provide monthly reporting

**RETAIL EXCELLENCE**:

- Work hand in hand with the Retail Manager to develop Bee Gold App campaigns and ensure team execution / follow up
- Assist Retail Manager during in-store / out of store event to ensure top service for Guerlain customers
- Assist Retail Manager to elevate the service in-store by conducting regular visit and providing input / new tools development

**AD-HOCS**:

- Full management of local merchandising budget in collaboration with marketing team
- Travel quarterly to Malaysia to conduct in-depth market visit and ensure Guerlain standard is well implemented

**REPORT / ANALYSIS**:

- New VM product launch report
- New counter / renovation / maintenance report
- Competitor’s report
- Presentation to Retailers
- Budget presentation twice a year

**Qualifications**
- Bachelor’s degree and above
- Minimum 2 years of VM experience
- Prior experience in Beauty is a plus
- Fluent Mandarin & English speaker is a must

**Key Competencies**:

- Ability to work cross level, cross-functionally, cross-culturally, and build strong relationships
- Ability to communicate and influence effectively
- Must have ability to recognize opportunities and quickly turn opportunities into recommendations