Brand Manager

1 day ago

Singapore MASTEREIGN CENTRE OF APPLIED TECHNOLOGY PTE. LTD. Full time

**General Job Description**

The Brand Manager undertakes dual responsibilities of an Education Consultant and a Brand Manager in the Enterprise Team.

He reports to the Head of Enterprise and works closely with the Head of Business Development as well as the Innovation Team to identify business opportunities in the marketplace, conceptualise solutions and bring it to the market.

At the same time, his/ her primary responsibilities lie in sales and account management to ensure revenue target achievement.

**Responsibilities**
- **Sales and Marketing**
- Perform all sales activities to both new and existing clientele
- arrange appointments with teachers, Head of Departments, HR Managers, which may include pre-arranged appointments or regular 'cold' calling
- make presentations to prospective clients in the education and training sector
- build and maintain positive working relationships with clients
- manage budgets for trainer, course materials, transport, miscellaneous
- keep detailed records of all contacts
- reach, and if possible, exceed, annual sales targets
- win new customers, as well as developing long-term relationships with existing ones
- plan work schedules and weekly and monthly timetables with the sales team and discuss future targets with the sales director
- regularly attend company meetings, trainings and briefings
- keep up to date with the latest training programmes in the market, and interpret, present and discuss this intelligence during schedule meetings
- analyse sales data to improve results and make sure resources are effectively allocated
- monitor competitor activity and competitors' products
- keep up to date with new developments in policies and industry landscape, anticipate potential negative and positive impacts on the business and adapt strategy accordingly
- **Project Management**
- plan, execute and project-manage training programmes effectively
- coordinate with programme directors/managers for manpower, logístical as well as administrative needs for all programmes represented
- communicate expectation of clients to programme directors/manager and trainers
- assist clients with administrative support for project delivery
- conduct post programme/event reviews
- **Brand Development**
- Provide market feedback to the company leadership regarding competitive offerings, prospect needs and generate product development ideas.
- Sourcing of new business opportunities
- Evaluation of new products, solutions or business development opportunities
- Take ownership of the management of brand development activities for the brand
- Plan and coordinate the implementation of new products/ solutions, business plans and the penetration of new markets.
- Creation of innovative new products/ programmes to differentiate the group from her
- competition
- Work with the Deputy Director (Enterprise) to create and implement strategic sales and marketing plans that successfully achieve business objectives
- Monitor competitors’ products, including relevant sales and marketing data
- Use available data to accurately forecast sales and set appropriate performance goals
- Complete market research and analyze results to align brand strategy for maximum success
- Represent the business at major industry events, conferences, trade shows, and expositions
- Maximise company profits
- Foresee and avoid stagnation in the marketplace

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