Assistant Brand Manager

RESPONSIBILITIES
We’re looking for an Assistant Brand Manager to join the Singapore Luxury team. This is a visible role, that will be responsible not only for the commercial success of the business unit under his/her care, but also the acceleration of Coty’s ambitions through impactful marketing strategy and impeccable execution.
This role will report to the Brand Manager.
**YOUR MAIN FOCUS**:
Brand & Product Marketing
Along with the Brand Manager, develop and execute end-to-end strategic plans in collaboration with Commercial and Retail Operations, to achieve the desired growth and sales targets.
Support the preparation of 360° launch plans with a view to do “fewer, bigger, better”, showcasing Singapore as the Jewel of SEA with best practice executions and finesse.
Partner with Media and PR agencies to target the various social media marketing funnels, driving maximum ROI on media spend and building brand advocacy in the market.
Trade Marketing & Events
Plan and execute trade promotions across Department Stores and Sephora channels, including developing exclusive offerings tailored to various retailers and consumer bases, aimed at driving footfall to store and consequently, sell out.
Develop proposals for mono-brand and multi-house animations in collaboration with Commercial, Retail Operations and Visual Merchandizing.
Collaborate with Global/Regional stakeholders, internal team and vendors to ensure that all executions are aligned with brand guidelines.
Establish elevated and desirable presence in retailers’ online and offline platforms by negotiating for brand representation and exposure.
Budget Management
Plan and manage A&CP budget in alignment with brand strategy.
Possess business acumen to make calculated decisions on budget prioritizations and shifts around key projects.
Market Planning & Forecasting
Monitor and adjust forecast for new launches, activations and base categories, mitigating risks and ensuring business continuity.
Manage stock inventory and develop action plans for discontinuations and Excess & Obsolescence (E&O) reduction as necessary.
Reporting & Others
Prepare reports as per business requirements, and monitor/analyze competitor activities and market trends to identify opportunities.
Provide support to the Brand Manager with ad hoc tasks and projects as needed.
Working for Coty means Our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries - we’d love to hear from you Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.
YOU ARE A COTY FIT
You like to make a difference. As an experienced Assistant Brand Manager, you will share your valuable experience with the team and you get energy from working in a fast-paced, diverse and international environment. Other than that, you should also have the following requirements:
Minimally 3-4 years of 360° brand management experience in Luxury Beauty, particularly in Makeup within the Singapore domestic market.
Significant relevant experience with the Department Store and Sephora channels, with a strong understanding of the retail drumbeat and landscape in Singapore. Channel experience in Free Standing Stores and strength in Trade Marketing is a bonus.
Experience in multi-brand portfolio management is preferred.
Excellent time management skills with the ability to prioritize effectively and work under pressure.
Highly detailed with strong organizational and analytical skills; attuned with performance marketing.
A team player, the ability to develop effective working relationships both internally & externally and excel in a multi-cultural environment.
Proactive, agile, with a strong business acumen.
Excellent verbal and written communication skills; highly proficient in Microsoft Office tools.
OUR BENEFITS
As our Assistant Brand Manager, some of the benefits you will receive are: Omni-Working: Hybrid flexible working model enabling employees to balance remote and office-based work Product Allowance: Employees can order from a selection of Coty Products each year Free goods: Employees would be able to enjoy occasional free products due to Company’s initiative Gender-Neutral Paid Parental Leave: All Employees, regardless of gender, will have access to the same number of fully paid weeks of offered parental leave
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