Marketing Manager

2 weeks ago

Downtown Core, Singapore RIDA GLOBAL Full time

**About Rida**

Are you passionate about using technology to help decarbonize city logistics? Do you want to be part of a fast-growing AI startup that is revolutionising the way businesses manage their delivery processes in a way that reduces emissions and helps protect the environment? If so, we want you on our team

At our AI logistics startup, you'll have the opportunity to work with a talented and dedicated team of engineers, developers, and logistics professionals who are committed to using cutting-edge technology to improve the delivery experience for merchants and customers alike, while also reducing the carbon footprint of city logistics.
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
- Manage budgets and resources to ensure that marketing activities are effective and efficient.
- Mentor and develop team members to ensure that the marketing team has the skills and resources needed to succeed.

**Requirements/Experience**:

- Proven success in developing marketing plans and campaigns
- Excellent written and verbal communication skills
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools

**Preferred skills and qualifications**:

- Bachelor’s degree (or equivalent) in marketing, business, or related field
- Proficiency with online marketing and social media strategy
- Willingness to travel
- Established contacts in media

**Salary**: $5,000.00 - $8,000.00 per month

Schedule:

- Monday to Friday

Work Location: One location

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