Executive, Marketing Promotion

3 days ago

Singapore Income Insurance Limited Full time

**SUMMARY OF TEAM / DEPARTMENT**

Income Insurance is Singapore's leading composite insurer, offering products and services that serve the protection, savings and investment needs of different life stages and for all segments of society. Income Insurance's innovative, data-driven and omnichannel approach puts us at the forefront of customer-centric solutions that meet rapidly evolving needs and empower better financial well-being.

This is an exciting opportunity to join a brand that has delivered consistent campaigns that drive conversations and capture the audience's attention in today's challenging world of communications. In addition to marketing our core insurance categories, we are also investing in digitalisation and constantly looking at ways to strengthen the relationship between our customers and us by using the latest technological capabilities.
The role of marketing promotions plays a critical role in the Strategic Marketing team to drive promotional campaigns to support business growth. The incumbent will have the opportunity to inject new ideas for promotion strategies and tactics to drive breakthrough in the executions.

To bring each promotion to fruition, the team generates business papers accompanied with strong justification in target projection and cost estimation. To support each promotion, the team develops various marketing collaterals to equip the sales channels in reaching out to their customers. To ensure consistent sales activities, it is also important that the team monitors and be aware of the offerings in the market to remain competitive.

You will get to work alongside a young and dynamic team that delivers competitive promotions and marketing collaterals to support sales channels in raising awareness of the promotions for both existing and new to Income customers to drive sales acquisitions.

You will also have the opportunity to collaborate with the Digital Business team to understand digital platforms to drive online sales for our suite of insurance products as well as the Product Marketing team to synergise product activities with the promotions.

**KEY RESPONSIBILITIES INCLUDE**:

- Support the launch of consumer promotions to drive business goals.
- Work with stakeholders to conduct user-testing for promotion system and ensure system readiness to deliver the campaign requirements
- Work independently as point of contact for gifts and vouchers management, procurement and budget tracking
- Responsible for administrative support for handling of customer appeals
- Work closely with Marketing Promotions team to provide marketing operations support which includes communications, collaterals and digital mediaWork with Legal and Compliance to ensure compliance with regulations.

**REQUIREMENTS**:
Experience
- Strong desire to learn along with professional drive
- Good business acumen
- 3 to 5 years of product marketing or promotion marketing experience will be preferred
- Proven track record of solid project management skills, delivering projects within deadlines and budgets
- Excellent verbal and written communication skills and critical thinking
- Willing to challenge status quo and possess problem solving skills
- Meticulous and organised in providing marketing and administrative support

Education / Training / Skills
- Degree in marketing/business or any related discipline
- Microsoft office, PowerPoint, Excel

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