Growth Manager

We’re looking for a Growth Marketing Manager with a strong background in mass-market tech services to lead user acquisition and engagement for our consumer app. You’ll help define the value proposition, shape customer segmentation, and drive growth through strategic, data-driven marketing.

Success in this role requires a deep understanding of app monetization, user behavior, and competitive positioning—especially in productivity or interactive entertainment apps. You’ll own and optimize paid acquisition campaigns across major channels, with a focus on performance, creativity, and scalability.

This is a great opportunity for a commercially minded marketer who can turn product insights into impactful growth strategies in a fast-moving, competitive space.

**Campaign Management & Optimization**:

- Develop, launch, and optimize paid campaigns across platforms like Google Search & Display, Meta, YouTube, programmatic platforms, and emerging channels.
- Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within defined CPA targets.
- Tailor creative and messaging to regional regulations, app launch timelines, and user behavior.
- Leverage behavioral, geographic, and device data to improve targeting efficiency and conversion rates across the user journey.
- Integrate internal and third-party data sources to refine audience targeting and boost performance.

**Measurement & Reporting**:

- Monitor campaign performance using tools such as Google Analytics and platform dashboards.
- Produce detailed reports on KPIs including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), conversion rate, and Lifetime Value (LTV).
- Share actionable insights with cross-functional teams including creative, product, and compliance.

**Requirements**:

- 4-6 years of experience in performance marketing, with at least 1 year in mass-market tech services, productivity, or entertainment apps.
- Strong understanding of the competitive landscape, product lifecycle, and evolving user behaviors in mobile consumer tech.
- Ability to craft compelling messaging and value propositions across web and app stores.
- Proven track record managing large-scale acquisition campaigns (7-figure budgets).
- Expertise in Google Ads, Meta, programmatic DSPs, and other major ad platforms.
- Knowledge of attribution modeling, A/B testing, and user lifecycle strategies.
- Strong analytical mindset and data fluency.
- Experience collaborating with creative, compliance, and analytics teams.

**It's a plus if you have**:

- Crypto native or familiarity with community-led growth and Web3 technologies.
- Passion for emerging technologies and innovative consumer products.
- Experience in mobile app growth, including App Store Optimization (ASO).

Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.

Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.

Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.

Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.

One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.

**_ Are you ready to kickstart your future with us?_**

**Benefits**

Competitive salary

Medical insurance package with extended coverage to dependents

Attractive annual leave entitlement including: birthday, work anniversary

Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up

Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.

Personal data provided by applicants will be used for recruitment purposes only.