Media Buyer/smm

5 days ago

Singapore TEAMLEAD Full time

Job description

High-level Responsibilities
- Develop and execute strategic paid marketing campaigns across multi media including but not limited to social; search, display, video, and traditional media (audio, out of home).
- Manage all paid media campaigns from configuration, launch, and ongoing optimization - including strategy, data-based optimization, budget management, and ad trafficking.
- Collaborate with the marketing team on ad creation through copywriting, content/design creation, and generating performance reports.

Specific Projects
- Develop and execute strategic marketing campaigns for clients across multiple media - social platforms, paid search, display, and video.
- Troubleshoot, problem solve, report, and find strategic solutions to marketing needs as well as
- Assist creative team with ad creation through copywriting, content/design creation, and strategic direction
- Identify optimization opportunities, including continuous testing of ad visual and landing pages, including A/B testing
- Ensure campaigns are meeting clearly defined conversion objectives
- Create and deliver meaningful analytics and reporting to monitor and show progress to internal customer
- Maintain knowledge of industry best practices and new technologies
- Identify optimization opportunities, including continuous testing of ad visual and landing pages, including A/B testing to ensure campaigns are meeting clearly defined conversion objectives

Your Metrics
- Clicks and Click-through rate
- Conversions & MQL Funnel Conversion rates
- User Acquisition Cost and Cost per Lead
- Cost Per Mile (CPM), Reach, Impressions, and Landings

About You
- You are a self-starter who demonstrates the ability and willingness to learn new skills.
- You communicate proficiently in English, both verbally and in writing.
- You have a strong analytical background and are solutions-oriented.
- You are detail-oriented, highly organized, with a keen eye for consistency and an advanced understanding of digital media analytics, i.e. how to set up media analytics infrastructure to track KPIs.
- You can work effectively in a collaborative team environment, and independently as required.
- You have a strong desire to learn and add value to the team
- You have experience working within platforms including Google Ads, Google Analytics, Google Tag Manager, TikTok Ads, Meta Business Manager, and LinkedIn Ads for at least 3 years.
- Traditional media experience will be considered beneficial but not essential.
- You have a Bachelor’s degree in Marketing or a related field.

**Job Type**: Part-time
Part-time hours: 20 per week

**Salary**: $600.00 - $1,200.00 per month

Schedule:

- Day shift

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