Media Buyer

**Build, Scale & Operate Leading DTC Brands alongside A-Players***: **Maneuver Marketing**: Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products. In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore. **This is just the beginning of our journey, and you could be part of the next stage of our growth** **Your Role**: As Maneuver scales through deeper use of AI, automation, APIs, and cross-functional media intelligence, we're evolving the Media Buyer role from a pure execution function into a hybrid operator-strategist. You take full ownership of performance outcomes on specific projects, acting as a strategic growth driver by identifying high-leverage opportunities across creative, audience, funnel, offer, and structure, while partnering with Growth Strategists to steer spend decisions and leading end-to-end media operations to enable sustainable scaling. **What You’ll Do**: **Problem Diagnosis & Opportunity Identification**: - Media Buying: Identify gaps in account structure, test process, grad or win rates, targeting, placements, bid strategies, and ad set-up - Researches the market, product, and competition proactively to contribute valuable inputs - Identify gaps in message-market fit, untapped niches within the market, creative formats, placement-specific performance, etc. - Funnel: Identify gaps in post-click experience, including the landing page, mobile vs desktop, cross-sells/upsells, etc. **Smart Use of Video Inventory**: - Pair videos with optimal new copy and/or resurface high-performing legacy copy that can give new videos an edge - Adjust post click destinations to maximize performance (Sales page vs listicle vs quiz vs VSL funnel) - Suggest structural changes and solve for bottlenecks in AOV, CVR, or backend monetization - You’ll work with Growth Strategist and the rest of the team to identify patterns across video types (VSLs, influencer, partnership, in-house) to inform future creative strategy and funnel adjustments — testing different LPs, listicles, upsell paths, or offers to maximize CVR and AOV. **Data, Reporting & Collaboration**: - Partner with Growth Strategist and Haus measurement team to determine real ROAS thresholds using in-platform + post-purchase data - Triangulate multiple data sources to define what 'good performance' looks like and push back on misleading signals - Create comprehensive performance tracking using advanced Google Sheets capabilities. Familiarity with formulas like VLOOKUPs & pivot tables is compulsory - Provides clear, actionable analysis of the data—translating numbers into insights that help optimize performance and drive better decision-making. **Optimize Testing Architecture**: - Build efficient structures for testing including including dedicated VSL campaigns, isolated placements (Reels vs Feed vs Stories), and strategic use of cost caps, bid multipliers, and volume bidding - Ensure video throughput velocity (number of videos tested, scaled, iterated) through optimizing test setups workflow, batching creative variants, and minimizing launch bottlenecks - Organize and group tests across video types and creative formats (VSLs, influencer, partnership, inhouse) - Analyze and compare performance across different campaign structures post-testing to identify optimal architectures for scaling **Perform Media Buying Responsibilities**: - Campaign management: Monitor, trim, scale, add ads, and rotate past performers - Brief, coordinate, and quality-check executions with virtual assistants (VAs) - Perform weekend/holiday campaign monitoring and high priority optimizations - Work with Creative, Compliance, and Product teams to ensure ads remain within policy boundaries — balancing creativity with delivery reliability **Project Ownership**: - Demonstrate deep understanding of strategic project outcomes and constraints, taking accountability for results - Actively seek ways to contribute to project success beyond assigned tasks, including taking items off Growth Strategist's and other team members' plates to help them focus on highest-value activities - Learn from other accounts and bridge insights across different projects to identify patterns and opportunities for improvement - Execute with agency and urgency while maintaining quality standards **How You’ll Succeed**: - Grow incremental Meta spend (with a focus on Instagram Feeds/Reels/Stories and Facebook Reels) - Drive profitable blended ROAS (>1x)