Product Marketing Manager, International

2 days ago


Singapore Meta Full time

**Product Marketing Manager, International - Reality Labs Responsibilities**:

- Lead market specific growth initiatives for the APAC region through quantitative analysis, qualitative feedback and represent the customers point of view internally with Product Marketing, Marketing Communications, Sales and cross-functional teams in the prioritization, design and development of innovative devices and experiences
- Bring a point of view to the team, informing and guiding strategic decisions and tradeoffs related to product growth in international markets
- Support content stakeholders (prioritization, localization, etc) across international markets
- Define prioritization, strategy, roadmap and success metrics across a range of cross-functional business initiatives to achieve product and engagement growth and life-cycle management for a portfolio of hardware and software technologies
- Lead the definition and development of the business strategy across the organization that is grounded in the consumer journey framework, user insights and market dynamics
- Partner with the marketing team on development of marketing programs and strategies that tap into consumer insights
- Partner with our Sales team on category analysis, presentation materials and in-store/online creative assets for in-market products
- Partner with our product marketing teams for region specific support that will go across our entire reality labs portfolio

**Minimum Qualifications**:

- 6+ years experience with inbound or outbound product marketing for consumer tech hardware and/or software for hardware products
- Combination of strategic product marketing experiences and hands-on tactical execution
- Experience with customer research and proficiency in using data and insights to inform product and GTM strategy
- Experience working in a cross-functional capacity within a fast-paced, changing environment
- Experience delivering product launch results with internal and external partners including Production, Brand, Sales and External Communications

**Preferred Qualifications**:

- Product Marketing experience in consumer hardware, software products and electronics
- Product Marketing experience in consumer electronics, marketing communications, and/or product management
- Domain knowledge in AR/VR, wearable devices, mobile devices, and/or hardware/software platforms
- Experience with both early-stage products and established products
- Experience with end-to-end product lifecycle management
- BA/BS degree in marketing, business, product development, or related field
- MBA degree

**About Meta**: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.



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