Digital Media Buying Lead

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**Working Arrangement**

Hybrid

**The opportunity**:
Manulife is embarking on a multi-year journey to build a Global Performance Marketing Shared Service CoE (Center of Excellence) which will fuel our bold ambition to become a digital customer leader. The function brings together Marketing Technology (Martech) and Demand Generation (Demand Gen) - a comprehensive, full-funnel approach designed to drive tailored customer journeys powered by connected data, that when integrated raises brand awareness, drives quality traffic, generates leads, secures sales, and fosters brand loyalty.

We are looking for an innovative and curious Digital Media Buying Lead to join our dynamic and growing global team and help us in our digital transformation and data democratization journey. Reporting into the Director Media APAC, the **Digital Media Buying Lead **is responsible for overseeing and providing guidance to the media buying team across the region. You will oversee full funnel, paid digital marketing initiatives across various markets and multiple media platforms. You will ensure that the in-house media buying team has the right set of capabilities to leverage the full potential of the paid digital media platforms to build a data-led marketing powerhouse. In this role, you will be responsible for developing and implementing processes and best practice frameworks for in-platform media buying across the region. Together with the media buying teams, you will need to ensure effective execution of campaign strategies and to provide optimisation support to the teams where necessary. Finally, you will also provide platform based training sessions that will help grow the platform capabilities of the media buying teams and work hand in hand with team members to ensure they are constantly implementing quality campaigns.

As a regional leader, you need to embrace change, be innovative, and be eager to drive the best-in-class marketing solutions. You need to stay up to date with platform and industry changes, updating strategies in line with your analysis and observations and filtering these down to the wider media buying team. You should work smoothly under pressure, with communication that should be equally effective with IT, marketing, and sales. We're looking for someone who is comfortable wearing multiple hats at a time, can switch between different channels seamlessly, and has a wealth of skillsets in their toolbox to leverage.

**Main duties and responsibilities**:

- Organising and working with the media buying teams to ensure effective execution of campaign strategies.
- Developing and implementing best practice frameworks across all media platform across the region.
- Troubleshoot campaign set up and optimisations across multiple platforms and act as the key point of contact for issues raised by the media buying teams.
- Supporting, coaching and mentoring members of the media buying team on platform specific challenges
- Provide platform-based training sessions to the media buying team based on capability requirements
- Develop and maintain end-user reference materials, procedures about all relevant platforms, reporting templates, training, and user guidelines.

**Qualifications and experience required**
- 8+ years of experience working digital media across all paid digital media channels (search, social, programmatic, video etc.).
- Demonstrable proficiency of in-platform paid digital media channels and associated platforms and technologies such as webanalytics platforms (ex. Google / Adobe Analytics).
- Leading paid media or biddable media teams and strategy, either in an agency or in-house client environment with an understanding of all the processes required for end to end campaign set up across buying platforms including Google Ads (across both SEM and Display), DV360, Meta, Bing, Yahoo
- Strong analytical toolkit. Comfortable gathering and digesting data and crunching large data sets across various media platforms.
- Proven experience mentoring and training up execution teams, preferably in a multi-cultural environment.
- Strong experience setting up paid digital media processes and best practices.
- Adaptability to changing priorities, processes, and platform changes.
- Strong cross-functional management skills, comfortable managing and communicating with multiple international stakeholders
- Strong media agency background with an understanding of key platforms in Hong Kong, Singapore and Japan
- Experience working in financia