Business Growth Campaign Specialist

3 days ago


Singapore Prudential Full time

Prudential's purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow and Succeed.

Job Profile Summary:
We are looking for a Business Growth Campaign Specialist to work with the Business Growth and Insights team to pilot and launch campaigns leveraging new digital technology and O2O sales.

**Job Description**:

- Support the Head of Business Growth and Insights in facilitating opportunities with new digital tech-enabled partners to launch new lead generation campaigns.
- Regular engagement with our sales channels, particularly agency force, to inform, provide clarifications to queries relating to the initiatives and motivate them to try new innovative ways of generating leads
- Liaise with digital partners as well as collaborate with internal stakeholders from digital enablement, CRM, business development to compliance teams.
- Track results, generate reports and analyse different campaign and use case performances
- Gather feedback and requirements from stakeholders for further enhancements and refinements
- Maintain repository of use cases tested
- Identify, recommend and implement process improvement steps to procedures and lead gen processes relating to the initiatives rolled out

Who we are looking for:

- Good communication and interpersonal skills to work with various stakeholders
- A team player willing to collaborate and support others to explore new opportunities and solve bigger problems
- Positive, enthusiastic and willingness to learn.
- Able to take initiative and open to new ideas and trying new things
- Proficiency in Microsoft Office

Working Experience:

- 1-2 years in a similar capacity
- Experience in Insurance industry is an advantage

**Education**:

- Degree or Graduate Diploma in Business, Marketing, or equivalent

**Language**:

- Strong command of the English language (written and spoken)
- Any other languages are welcomed



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