Marketing Manager

3 days ago


Singapore THINK ACADEMY INTERNATIONAL EDUCATION PTE. LTD. Full time

**Job Description**:
**Strategic Marketing & Brand Management**:

- Develop and oversee marketing strategies to build brand awareness and drive enrolments.
- Conduct market research to identify trends, target audiences, and competitor activities, shaping effective marketing plans..
- Collaborate with global, regional, and cross-functional teams to align strategies and share best practices

**Digital Marketing & Content Creation**:

- Oversee the creation of digital assets, including website content, social media posts, online ads, and engaging multimedia materials.
- Develop creative content, such as blogs, videos, and infographics, tailored to target audiences.
- Collaborate with the creative team to produce impactful marketing collateral.

**Event Planning & Community Engagement**:

- Plan and manage promotional events, open days, webinars, and workshops to showcase programmes and engage participants.
- Coordinate pre
- and post-event marketing efforts, including promotions, registrations, and follow-ups.

**Franchisee Support**:

- Support franchisees with tailored marketing campaigns to enhance local enrolments.
- Provide tools, resources, and data-driven recommendations to improve franchisee marketing success.

**Analytics & Performance Reporting**:

- Monitor, analyze, and report on campaign performance, providing actionable insights for optimization.
- Track ROI and effectiveness of marketing initiatives, recommending innovative strategies for continuous improvement.

**Requirements**:

- Degree in Mass Communications, Marketing, or a related field
- Minimum 10 years’ relevant experience, preferably in the education sector
- Meticulous, self-motivated, able to multi-task and work under pressure
- Has hands-on experience with graphic softwares (Adobe Photoshop and Adobe Illustrator)
- 6 days work week
- Must be fluent in both English and Chinese



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