Field Marketing Manager, Asia

**See yourself at Twilio**: **_Join the team as our Asia Field Marketing Manager_**: **Who we are & why we're hiring**: Although we're headquartered in San Francisco, we're on a journey to becoming a globally antiracist company that supports diversity, equity & inclusion wherever we do business. We employ thousands of Twilions worldwide, and we're looking for more builders, creators, and visionaries to help fuel our growth momentum **About the job**: **Responsibilities**: In this role, you'll: - Work alongside the VP, APJ Marketing to set the Asia field marketing strategy and priorities, - Develop and manage field marketing programs to drive opportunity generation and pipeline acceleration including, but not limited to field marketing programs, joint field marketing events, digital events/activities, sales collateral, and outbound prospecting campaigns. - Work cross-functionally with the corporate marketing organization to ensure the Twilio Asia go-to-market strategy and messaging aligns with global and regional solution marketing programs. - Develop strategic outbound campaigns and sales collateral to support integrated global/regional demand creation campaigns. - Analyze pipeline and revenue generation performance of Asia field marketing activities and establish a regular reporting & communications cadence with stakeholders on Asia field marketing GTM efforts. - Serve as a marketing business partner to the Asia sales units by gathering sentiments and feedback from the field to communicate back to regional marketing teams. - Establish and maintain optimal ways of working across the APJ marketing eco-system to ensure scalability and consistency. - Align with peers in Campaigns, Digital, Product Marketing and SDR teams on a set of multi-channel go-to-market campaigns, enabling the regional team to create awareness and generate pipeline for the Asia GTM. - Coordinate cross-functionally on key Asia owned or 3rd party events: Twilio Transform, our customer and developer conference, and Twilo Talk roadshows (both virtual and in-person), as well as industry events - Interact extensively working cross-functionally with many teams across the organisation especially sales - Wear the customer's shoes. We believe our customers are our most important strategic asset and they need special care and attention. Twilio's solutions are incredibly unique in the market—and there is no better way to show this than through the eyes and stories of the world's best communications-centered customer experiences **Qualifications**: **Required**: - 7-10 years experience in B2B field marketing roles including leadership and a track record of working directly with a sales organisation, ideally software/SaaS - History of working in matrixed and virtual team environments covering functions such as PR/Communications, Events, Customer, Product Marketing, etc. - An understanding of where customer content fits into marketing and sales funnels and cycles, and a "do what it takes" attitude - Experience with account-based marketing, including working with sales to develop target account lists and account segmentation. - A passion for pipeline creation and a metrics driven approach, experience working with Salesforce, Marekto and Tableau is beneficial - Ability to analyze & interpret metrics around field marketing performance and adjust strategy accordingly. - Authentic communication style and a talent for building trusting relationships - Bachelor's degree or equivalent **Location** This role will be based in our Singapore office. Approximately 30% travel is anticipated. **What We Offer**: There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. **Twilio thinks big. Do you?**: We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.