Head, Health Strategy

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Role Purpose:
Prudential announced a health focused strategy as an insurer that enables customers to access affordable health care by better managing health outcomes and controlling medical inflation. We have the ambition to become the most trusted Health partner shifting from our traditional role as that of a “payor” that is focused on reimbursement of hospitalization and surgery costs. In line with this PACS has defined a target operating model led by the Chief Health Officer providing leadership and oversight of the health business of the company. The Head, Health Strategy & Business Development is integral to the organization's growth and success, focusing on developing a sustainable health portfolio, creating innovative products, deliver superior customer experiences, and establishing a strong presence within the healthcare ecosystem.

Organization Context:
The Head, Health Strategy & Business Development will report directly to the Chief Health Officer. This role will be instrumental in driving the distribution and customer strategy in collaboration with key stakeholders to achieve the financial and strategic KPIs for the health business. The role is required to collaborate closely with the Distribution partners in particular the Agency Force to create a “PruShield culture” where agents are incentivize and capable to confidently represent our shield offering. The role will also work closely with the Product and Pricing teams on product features and pricing, in addition to monitoring sales performance and identifying necessary strategies to achieve our growth ambitions for PruShield.

Health Strategy
- To drive development of an end-to-end health strategy for the company, and to ensure that this strategy is being implemented effectively and efficiently.
- Demonstrate a strong results orientation when it comes to the delivery of all of the health related business outcomes.

Health Ready Distribution
- Work in close collaboration with Distribution to define framework and define Health APE & NBP underlying MAPA assumptions on productivity and effectiveness
- Establish a framework in partnership with Distribution to provide regular analysis and assessment of the health portfolio and agent productivity
- Foster and deepen rapport with agency groups assigned to meet and exceed growth targets in terms of sales productivity
- Work on special initiatives to build a health centric agency culture
- Lead engagement with distribution channels to enable the health strategy including but not limited to design and deployment of:

- Products and propositions
- Compensation structures
- Training and sales materials
- Campaigns

Proposition Development
- Design and drive campaigns and propositions of the health business and increase the take-up of health insurance propositions.
- Define initiatives to enhance customer experience, measured by Customer Net Promoter Score (NPS) and customer retention
- Coordinate with product team in development of new health products/riders
- Lead the go-to-market strategies

Develop ways of working that support Health Target Operating Model
- Drive a strong cohesive culture within the Health Vertical
- Drive strong collaboration across all relevant functions and stakeholders within the Business Unit (including but not limited to Customer, Marketing, Distribution, Finance, Technology)
- Effectively partner with the Global Head Office Health Team to jointly develop health capabilities in support of the successful execution of the health strategy

Qualification and Experience
- 10-15 years of experience in a distribution role or leadership role within insurance industry
- Strong experience in digital transformation, technology interventions, and data analytics within the insurance industry.
- Excellent communication and stakeholder management skills, with a demonstrated ability to engage with regulatory bodies and industry associations.
- Bachelor's degree in relevant field; advanced degree or relevant certifications preferred.