Customer Success Marketing Specialist

7 days ago

Singapore Trend Micro Full time

When you join Trend, you become part of a unique and diverse global family and you get to work towards a world safe for exchanging digital information.

The Customer Success Marketing Specialist is responsible for driving customer retention and loyalty through targeted marketing strategies and initiatives. This role bridges the gap between the marketing and customer success teams, ensuring that customers receive value at every stage of their journey.

Key Responsibilities
- Customer Engagement: Develop and implement customer engagement strategies to enhance customer satisfaction and retention.
- Content Creation: Create compelling content tailored to different stages of the customer journey, including onboarding materials, newsletters, case studies, and success stories.
- Campaign Management: Plan and execute marketing campaigns aimed at current customers to drive product adoption, upsell, and cross-sell opportunities.
- Customer Feedback: Gather and analyze customer feedback to inform marketing strategies and product improvements.
- Data Analysis: Monitor and report on the effectiveness of customer success marketing initiatives, using data to drive continuous improvement.
- Collaboration: Work closely with the customer success team to understand customer needs and translate them into effective marketing campaigns.
- Event Coordination: Plan and manage customer-focused events such as webinars, workshops, and user conferences.
- Customer Advocacy: Develop and manage customer advocacy programs, including customer testimonials and referral programs.
- Educational Resources: Create and maintain educational resources such as FAQs, guides, and tutorial videos to help customers maximize their use of the product.

**Qualifications**:

- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Experience: 3+ years of experience in customer success, marketing, or a related role.
- Skills:

- Strong understanding of customer success principles and best practices.
- Excellent written and verbal communication skills.
- Proficiency in marketing automation tools and CRM software (e.g., HubSpot, Salesforce).
- Ability to analyze data and draw actionable insights.
- Creative thinking and problem-solving skills.
- Strong project management and organizational skills.

We embrace change, empower people, and encourage innovation. Join Trend Micro and Thrive with us.

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