B2b Marketing Manager
4 days ago
Cyberlite is seeking a creative and strategic B2B marketing specialist with a passion for digital education and a knack for creating compelling content. This role is responsible for crafting engaging content across multiple platforms to elevate our brand and drive our message home. You will lead our content creation efforts, manage SEO strategies, organise virtual events, and build partnerships and community.
**Key Responsibilities**:
- Develop and execute a comprehensive content marketing strategy that aligns with Cyberlite's mission and business goals.
- Produce high-quality, engaging content for B2B channels, including our website, blog, newsletters, and social media content (with a focus on LinkedIn).
- Organise virtual events and webinars that drive high-impact engagements.
- Manage SEO strategies to increase visibility online.
- Utilise analytics tools to track performance, gain insights, and continually optimise our content marketing efforts.
- Create targeted lead generation campaigns to attract and convert prospects.
- Monitor and analyse the performance of content across all platforms and report on key metrics related to content marketing ROI and engagement.
- Plan and execute new marketing strategies with data-driven insights.
**Salary**: $3,051.31 - $4,000.00 per month
Schedule:
- Day shift
**Experience**:
- Marketing: 1 year (required)
Work Location: Remote
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