Field Marketing Manager
21 hours ago
Location: ASEAN
**Who are we looking for**:
As the Field Marketing Manager for ASEAN you will be responsible for developing the Go-to-Market strategy for your assigned territory to drive demand.
In this role, you’ll be responsible for the deployment of marketing campaigns and lead gen programs to support key regional initiatives, working closely with the regional sales, channel and marketing teams to meet pipeline targets including: hosted virtual and in-person events, industry-relevant trade shows, ABM marketing campaigns, partner marketing and various other marketing tactics to support the field sales organization.
You will be responsible for tracking results and reporting on campaign success and deliverables.
This role requires strong collaboration, resourcefulness, and the ability to deliver results through cross-functional alignment and communication.
**What you will do**:
- Own and build the overall Go-to-Market plan for your assigned territory with input and expertise from key internal stakeholders
- Partner with marketing, sales, and channel team to deliver and accelerate pipeline to meet and exceed revenue goal
- Implement demand generation campaigns in the region in conjunction with sales and channel partners to reach buyers and drive demand
- Serve as liaison to Sales team, be their advocate and conduit to the larger organization.
- Maintain relationships with regional partners, conference organizers, and influential associations
- Leverage social media to raise awareness and further promote our presence at various events
- Monitor industry trends and competitor activities in the local region
- An affinity for measurable outcomes and experience in a highly data-driven marketing organization is a must
- Manage regional budget, accurately estimate costs, and manage execution
**What you are great at**:
- Account Based Strategy
- Strong project management and organizational skills with ability to execute marketing programs from planning, conceptualization, execution, and measurement
- Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
- Good knowledge of digital marketing tactics and best practices, including LinkedIn campaigns, TechTarget, SEO/SEM etc.
- Experience with organizing local and regional events
- Outstanding communicator and creative thinker
- Experience with marketing automation and CRM tools
Critical thinker and problem-solving skills
- Strong time-management skills
- Ability to work with a decentralized, cross-cultural team.
- Flexibility and adaptability to rapid growth, change, and problem resolution
**Your Education and Experience**:
- 3-5+ years of direct experience in a B2B Field Marketing or Campaign role, ideally for security or enterprise software company
- Ability to travel 30% of the time
- Excellent verbal/written English skills
- Additional Asian languages will be a bonus
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