Head of Design

2 weeks ago


Singapore TBWA SINGAPORE PTE LTD Full time

NOTE: As this is a Creative role, a Portfolio is required for consideration.

Welcome to the Disruption Company. As Head of Design in Singapore, you will lead and elevate our design practice in Singapore. You will be responsible for creative output—client work and in-house projects alike—leading and mentoring junior creatives to ideate, produce, and deliver disruptive design that solves real business challenges. You’ll set the design vision and roadmap to align with our objectives, champion a user-centred, design-driven culture, and uphold our standards of creative excellence and profitability.

**Ideation + Strategic Acumen**
- Develop and articulate the overall design vision and roadmap in alignment with business goals.
- Champion a design-driven culture, embedding user-centred thinking throughout the organisation.
- Develop disruptive creative that meets both our clients’ objectives as well as our business objectives, maintaining the company’s expected levels of creative excellence and professionalism
- Proactive in bringing new ideas / concepts on brands across industries.
- Driver of disruptive work that achieves synergy: Results oriented in both business and creative output
- Constantly up skilling, proactively keeping up with trends in the creative / social / digital trends and best practices; know what works, how to incorporate these into campaigns, and how to evaluate their effectiveness.
- Constantly and strategically looking for opportunities to grow the client’s creative appetite.

**Execution / Production**
- Passionate about craft, delivering work of the highest quality
- Lead creative productions on key projects and QC the work.
- Accountable for creative and effectiveness recognition at local and international awards competitions and business growth.

**Business Acumen**
- Skilled in business and commercial acumen - i.e. Understanding how to operate in a cost efficient and profitable manner.
- Deep understanding of the clients’ and agency’s business, able to provide creative counsel to clients, establish objectives and plans to meet them.
- Constantly and creatively looking for opportunities to grow the business.

**People Management**
- Function as a creative partner, advisor and creative relationship lead within and outside the team.
- Inspire and challenge integrated teams to deliver best-in-class creative ideas for our clients.
- Successfully coach, train and develop performance of team members creating opportunities for growth and development throughout team.
- Play a valuable part in the creative department and add to it through inspiration and contribute to the growth of talent and culture.

**AI & Emerging Tech**
- Leverage AI-powered design and prototyping tools (e.g. generative design, automated layout, style-transfer) to accelerate ideation and enhance creative quality.
- Maintain an open, experimental mindset—pilot new AI workflows, evaluate their impact on efficiency and creativity, and roll out best practices across the team.

**Job Specifications**

**Knowledge required**
- 10-15 years working experience as a creative
- Minimum 10 years relevant experience and knowledge of marketing and advertising
- Thorough and contemporary knowledge and understanding of the latest innovations, trends and developments in our industry
- Proven curiosity for and hands-on experience with generative AI tools (e.g. Adobe Firefly, ChatGPT for ideation)

**Skills required**
- Commercial and creative minded
- Excellent relationship management
- Skilled at integrating AI workflows responsibly, balancing innovation with quality and ethics.
- Leadership experience in managing internal teams, supervising and training staff while prioritising and allocating tasks

**Attributes**
- Commitment to TBWA\ Group - whatever it takes attitude
- Team player who is able to work under pressure to deliver and adhere to tight deadlines
- Reliability with positive attitude
- Hungry for more - driving / striving
- Unlimited potential - an expert in their role
- Manages down as well as up
- Passionate - about your role, creativity and the agency
- Exhilarated by change -pushing and thinking about what’s next
- Cultural fit and contributes to culture
- Open to feedback and acts on it accordingly and quickly
- Disruptive in their thinking and approach to problem solving


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