Regional Campaign Content Marketing Associate

2 weeks ago

Singapore International Baccalaureate Full time

The Communications and Marketing Department oversees the development and execution of comprehensive marketing and communications strategies to promote the IB’s products, brand and services. Sitting within the office of the Business Development, the department is responsible for brand management, advertising and promotion, digital marketing, public relations, market research and analysis, content creation, event management, and internal communications. Our aim is to increase awareness, engage meaningfully with our schools and students, and promote the mission while safeguarding our reputation as a world leader in International Education.

The Regional Campaign Marketing Associate (Events) will be working on multiple International Baccalaureate (IB) events which will include a combination of virtual, hybrid and live audiences for potential and current IB schools. Working closely with the Business Development and Professional Learning Teams, the Regional Campaigns Marketing Associate (Events) will be responsible for driving growth and retention through regional events.

**Responsibilities**

  • Drive an annual regional calendar of events which meets overall marketing and International Baccalaureate objectives.
  • Work collaboratively with the marketing team on content delivery - working with speakers on developing their sessions, and then manage how these sessions are shared during and post event.
  • Drive detailed project plans and communication plans to ensure critical deadlines, deliverables and budgets are adhered to.
  • Brief and work with the internal marketing team on creating event invitations, social media assets and other marketing collateral.
  • Ensure every element of each event is delivered with meticulous attention to detail.
  • Track, measure and report on event metrics such as budget, registrations, attendee rate, satisfaction levels and lead generation opportunities which support potential and current IB schools.

**Requirements**

  • Bachelor’s or equivalent degree.
  • Worked in a regional environment delivering large scale events.
  • Strong written and verbal communication skills.
  • Strong event project management experience with proven ability to demonstrate success, juggling multiple projects whilst remaining detail-focused and proactive.
  • Establishing and maintaining good working relationships with IB departments and external suppliers.
  • Have excellent interpersonal skills and be able to work closely with stakeholders in a collaborative way.
  • Experience will include coordinating attendance of international industry events, partner events and summits and brand marketing events right down to smaller speaker events for lead generation purposes.
  • Excellent budget management experience and oversite of costs and commercials of events, including delivering value and ROI.

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