Personalization Program Specialist, Apac

**Our Purpose**
- Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._

**Title and Summary**

Personalization Program Specialist, APAC

About Our Personalization Program Specialist

Who is Mastercard?

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.

Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Overview

Dynamic Yield, by Mastercard is on the lookout for a Personalization Program Specialist in the Strategy Team. This is a role for someone who wants to break into the fast-growing field of digital User Experience Optimization (UXO).

Working closely with the Strategy Consultant, you will be responsible for bringing data-driven personalization for our customers from vision to reality by owning the operational program activities and steering them to success.

We’re looking for creative problem solvers, critical thinkers, and excellent communicators, interested in learning and growing their skills in a fast paced, exciting environment, working with top brands across different industries & regions

The Task-at-Hand:
Design and deliver together with a consultant a high-value personalization program for our customers

Lead the personalization program management to ensure all services deliverables meet highest standards in quality

Serve as the main point of contact for our customers

Own the campaign execution in the Dynamic Yield Personalization platform (campaign scoping, setup, optimization & reporting)

Collaborate with other internal service units like Customer Success, Engineering and Sales Teams

Learn and grow knowledge of personalization, website development, A/B testing, eCommerce strategy, digital conversion optimization, and digital marketing.

Optimal Skills for Success:
1-3 years of work experience in eCommerce, product management, and/or project management experience

B.A./B.S. Degree (MBA strongly preferred)

Strong project management skills and an ability to multitask

Exemplary quantitative and qualitative thinking, analytical ability, and problem-solving skills

Strong desire to learn and grow within a fast-paced business environment

Excellent verbal and written communication skills, with excellent presentation skills

Strong interest in digital technology

**Corporate Security Responsibility**

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

- Abide by Mastercard’s security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.