Digital Marketing Executive

COMPANY DESCRIPTION

Kaplan is one of the world’s largest and most diverse education providers with over one million students globally. Headquartered in US, Kaplan is part of Graham Holdings (formerly The Washington Post Company) and is its largest subsidiary.

Kaplan in Singapore has students from over 35 countries and regions. As a Lifelong Integrated Learning Partner, we offer over 450 academic programmes for higher learning and professional certification courses for skills development, providing opportunities for individuals to always stay relevant. To date, these opportunities have benefitted over 95,000 graduates.

We have a diverse team of individuals dedicated to our mission to help individuals achieve their educational and career goals, and build futures, one success story at a time. Our core values - Opportunity, Knowledge, Support, Integrity and Results - help guide the way we work.

At Kaplan, we provide a stimulating and professional working atmosphere with plenty of room for initiatives and growth.

DESIGNATION : Digital Marketing Executive

RESPONSIBILITIES

We are looking for a highly motivated and detail-oriented Digital Marketing Executive to join our dynamic marketing team. As a Digital Marketing Executive, you will play a pivotal role in driving our online presence and optimizing digital marketing efforts. If you are passionate about digital marketing, possess a keen eye for efficiency, and enjoy working in a fast-paced environment, we encourage you to apply.

**Key Roles and Responsibilities**:
1. Build & maintain a new web amendment workflow process with the introduction of project management tools (MS Planner/Trello) to improve efficiency and visibility.
- Maintain a tracker for work in progress (WIP), including pipeline and tentative completion dates based on SLAs.

2. Manage 'Teach-out & Inactive Programmes PDF' in collaboration with the PDM Team.
- Handle web page amendment requests from stakeholders and liaise with the agency when needed.

3. Conduct quarterly checks on the quality of web content and liaise with internal stakeholders for corrective action if needed.
- Purge private/unused/draft web pages from Wordpress.
- Ensure improved SEO compliance.

4. Conduct leads nurturing on Sales Force Marketing Cloud.
- Generate leads and manage featured programmes for Chat Bot.
- Integrate data from FB, Linkedin, and Chat Bot via Leadsbridge.
- Automate Workflow Approvals using Adobe Sign & Share point/OneDrive.

5. Ensure all marketing communication materials for the web are brand-compliant.
- Sync leads to Salesforce.
- Manage Marketing Calendars (Homepage & Featured Programmes Sliders) on the website.
- Import leads from Jobscentral & Chat fuel.
- Organize filing/e-filing of KHE ads and contracts and maintain proper organization of Kaplan premiums overseen by the department.

7. Ensure zero major complaints from CPE/EduTrust in the specific area of Sales and Marketing that may endanger our EduTrust status.

8. Generate weekly and monthly leads reports from the CRM system.

9. Provide administrative support to the Marketing department.

10. Perform any other duties and responsibilities as assigned.

**Requirements**:

- Proven experience in digital marketing and managing web content.
- Strong analytical skills and attention to detail.
- Excellent communication and organizational skills.
- Ability to work effectively in a team and independently.
- Experience with SEO and lead generation is an advantage.

QUALIFICATIONS
- Minimum diploma in marketing or any related field.

OTHER INFORMATION

**Working hour** ~ Monday - Friday ~ 9am - 6pm

**Work Arrangements** ~ Hybrid work environment

**Location** ~ Singapore (Central Area - Dhoby Ghaut MRT/Little India MRT/Rochor MRT)