Content Marketing Executive

2 weeks ago

Singapore The Economist Group LTD Full time

Introduction:
**Overview**:
The Content Marketing Executive is responsible for the development and execution of compelling content and creative assets for marketing campaigns. This role involves both creating original content and collaborating with internal and external talent to deliver high-impact marketing collateral.

**Objective/Purpose of the Role**:
The primary objective of this role is to craft engaging and effective marketing content that resonates with our target audience and supports our brand's messaging. The executive will ensure the creative integrity and quality of content across various platforms and campaign types.

Accountabilities:
**Responsibilities of the Role**:

- ** Content Creation and Management**:

- Create high-quality, engaging content for a variety of marketing channels including digital, print, and social media.
- Manage the content calendar, ensuring timely production and distribution of materials.
- ** Creative Campaign Development**:

- Collaborate with marketing teams to develop creative concepts for campaigns that align with overall marketing objectives.
- Partner with internal and external stakeholders to guide the creative process from concept to execution, ensuring brand consistency..
- ** Copywriting and Editing**:

- Edit and proofread content to ensure clarity, accuracy, and adherence to brand guidelines.
- ** Visual Content Development**:

- Oversee the creation of visual content, including graphics, videos, and infographics.
- Ensure visual content is both aesthetically pleasing and effectively communicates the intended message.
- ** Performance Analysis**:

- Analyse the performance of content and creative assets to gauge their effectiveness.
- Use insights to optimise future content and creative strategies.

Experience, skills and professional attributes:
**Experience Required for the Role**:

- Proven experience in content creation in a similar role.
- Experience in managing content across various platforms and formats.
- Demonstrated ability to collaborate effectively with teams and external partners.

**Skills Required for the Role**:

- Strong copywriting and editing skills.
- Excellent creative and conceptual thinking abilities.
- Proficiency in content management systems and basic design software.
- Strong organisational and project management skills.
- Ability to work effectively under tight deadlines.

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