Regional Customer Activation

Company Description
**At H&M we are on an exciting journey to become the leading destination for style, creativity and culture, empowering leaders and engaging teams. Customers and colleagues are the core of our business, in line with our transformation, we want to achieve clear ownership, fuel our salesmanship and innovative minds, enabling agility to build on our passion for customers and colleagues throughout the organization.**

**Job Description**:
As Regional Customer Activation & Marketing (CA&M) Business Controller, you contribute to added customer value, a strong brand and increased sales by managing the goal setting, follow up and KPIs of the Loyalty & Customer base, Customer experience, Brand & Media for Region South Asia (Singapore, Malaysia, Vietnam, Philippines and India).You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work. You also help drive the Budget process and follow-up of the region’s Media, Loyalty and CA costs related to results/outcome achieved.

**KEY RESPONSIBILITIES**:
**Driving processes for goals & KPIs**
- Drive the customer activation goal process for the region to set customer centric, measurable and clear targets & KPIs related to customer base and customer experience, loyalty, brand development, performance media revenue & traffic
- Collaborate with Global Marketing Controller & Global CRM around goals settings process - and with regional team key stakeholders to follow up on KPIs
- Align customer goals with financial goals
- Coordinate and support budget process related to customer activation - media spend, content costs, production costs, agency fees & other posts related to tools and the team - all costs in relation to results achieved, making sure the function deliver on set goals

**Supporting and coordinating processes for analysis & follow up**
- Support follow-up on spend, performance, investment priorities for all countries in region
- Support and coordinate discussions regarding trade-offs related to media, production and research budgets
- Coordinate with Media Manager, Performance Media Specialist and SM Communications Planners to follow up on costs and performance of brand & sales activation campaigns
- Coordinate with Insight Analysts (Brand & Experience, CRM & Loyalty) to follow up on costs and performance of customer base and customer experience
- Support business case development connected to investment to Head Office to secure efficiency connected to investments and enable decision making
- Update KPI scorecards in line with regional and global reporting cadence via close cooperation with relevant analyst roles within CA

**External partnerships**
- Supports regional/local procurement processes for agency contracts, partnerships etc (when applicable)
- Follow up with agencies on cost control & invoice handling

**Qualifications**:

- At least 3 years of working experience in a Business Controller role preferably in marketing, media and/or CRM in agency or retail company
- Understands customer centric KPIs, marketing and research costs, including related results and outcome, media budgets and reporting structures
- Meriting with competence within digital/tech and omni ways of working
- Good understanding of retail KPIs from a customer, sales and/or media perspective
- High analytical ability
- Structured, organized and efficient
- Strong communication skills
- Strong commercial focus and are insight and data driven, with proven ability to drive results and work towards goals
- Able connect and interact with different functions to drive goals and KPIs to grow Brand, Sales and improved Customer experience

Additional Information

This is a full-time position based in Singapore and you will report directly to the Regional Controller for Region South Asia.