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Regional Product Marketing Assistant Manager
3 weeks ago
Position Summary
As the Regional Product Marketing Assistant Manager, Smartphones (Mobile Experience Business), you will be responsible for driving the growth of Samsung’s A-Series Smartphone lineup across the Southeast Asia and Oceania region.
Working with the HQ and regional mobile teams, you will develop strategies for category growth, and will actively support subsidiaries to achieve business objectives. As the lead for A-Series smartphones, you will coordinate with various functional teams, including sales, marketing, SCM, customer service, finance, and online. You will drive product, promotional, and channel strategies, while focusing on core KPIs including revenue, profit, and market share targets, and ensuring healthy operations.
Role and Responsibilities- Lead regional management of Samsung’s A-Series smartphone portfolio throughout product lifecycle, to maximize overall sales and profitability- Build short and mid-term strategies for categories and take ownership of executing across region- Continuously monitor core KPIs, including sales, profit, TAM, WOS, and market share, adapting strategy when necessary to achieve goals- Analyze market, consumer, and competitor trends to identify gaps and opportunities to drive category growth- Lead regional go-to-market strategy and new product launches, working closely with subsidiaries to ensure full readiness and excellence in execution- Regularly and actively communicate with category teams in HQ and subsidiaries to ensure full understanding and alignment with global and regional strategies- Work with global product planning to influence product roadmap, positioning, and pricing for Southeast Asia & Oceania region- Provide regular progress reports to RHQ and HQ leadership
Skills and Qualifications- 5+ years of relevant experience in product marketing in consumer-focused role- Demonstrated experience in market analysis and product strategy development- Experience with product launches and go-to-market- Regional experience preferred- Excellent analytical skills and excel capabilities- Good stakeholder management and collaborative approach- Good communication and presentation skills- Experienced producing polished reports in powerpoint- Ability to work in a fast paced environment
LI-SEAO #LI-MidSenior
