Global Assistant Brand Manager

5 days ago

Singapore Unilever Full time

JOB TITLE: Global Assistant Brand Manager - Axe

LOCATION: Singapore

BUSINESS CONTEXT & MAIN PURPOSE OF THE JOB

Have you heard of Axe, the #1 male grooming brand in the world? Are you curious about youth culture and what’s on
_hype beast _this week? Axe (known as Lynx in a few markets like the UK) is one of Unilever’s top brands, loved by millions of consumers globally for our irresistible fragrances and witty humour, a leader in its top deodorants and skin cleansing categories, a big ($1Bn+) and profitable business, and an and an icon in the advertising world.

We are cooking up a lot of new exciting adventures to accelerate the brand’s journey of growth globally. We aim to become the most talked about FMCG brand for Gen Z guys and to lead the charts once again in award-winning creativity and innovation.

SEA is a key market for the brand, a 500 mln EUR market. With only 5% brand penetration, there’s massive headroom for growth. Axe democratized fragrances in the early 2000s, only to be disrupted by the entry of local competitors and the roll-out of global players Old Spice & Nivea. Axe SEA has started to get back to growth by landing unmissable superiority across all touchpoints of the brand.

KEY ACCOUNTABILITIES:

- Drive Axe SEA (incl. Indonesia) business performance including business strategy, 6Ps execution & optimization, communication adaptation & innovation roll-outs.
- Manage relationships with agencies & suppliers that will be responsible for comms adaptation and innovation roll-outs respectively.
- Partner closely with CMI & CTI to have deep & meaningful understanding of the consumer, product, competitors and market.
- Collaborate with and manage internal cross functional teams that provide support and expertise in specific areas including but not limited to local market teams, R&D, finance, legal/regulatory.
- Work closely with the global AXE teams to roll-out global engagement & innovation programs to the region.

KEY REQUIREMENTS:

- 3+ years of brand/marketing experience, preferably with a background in Beauty & Personal Care categories
- Existing WL1F with a strong performance track record.
- Strong analytical skillset with ability to find actionable, pragmatic solutions to complex problems.
- Ability to think creatively, with a strong consumer-centric mindset and skills to lead comms adaptations & innovation roll-outs.
- Preferably, has experience in full end to end process of product innovations: from understanding consumer needs, scoping market opportunities, briefing & crafting for the product and brilliant execution.
- Preferably, has experience in full end to end process of developing 360 marketing campaigns/activations/assets: from briefing & crafting to executing and optimizing 360.
- Experience in categories where fragrance is a key need
- A sharp eye for beauty and aesthetics.
- Ability to work independently. A self-starter, with a passion to deliver beyond expectations.
- Natural curiosity behind trends especially on innovations, Male Grooming, Gen Z youth culture.

TO APPLY

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