Popeyes & Tim Horton's Consumer Insights Manager

**About Restaurant Brands International**:
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with more than $35 billion in annual system-wide sales and over 28,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI working towards its goal of improving sustainable outcomes related to its food, the planet, and people and communities.

**Job overview**:
As the Global Insights Manager for Popeyes Louisiana Kitchen & Tim Horton's, you will be responsible for generating all guest insights, influencing a holistic understanding of the brand globally, and translating knowledge & insights into actions to unleash real growth opportunities.This position is a key business partner in developing and co-creating effective brand, innovation and marketing strategies that can be translated into sales growth for Global and regional teams (EMEA, APAC and LAC).

It is located in Singapore and will report to the Global Insights Sr Manager for Tim Hortons and Popeyes, who is located in Zug, Switzerland.

**Focus, Scope, & Impact**
- Management of the whole process of guest insights/research learning plan (qualitative and quantitative), identifying key insights-driven opportunities and threats for Popeyes & Tim Horton's to drive the right teams' decisions.
- Strong analytical background to be able to correlate guest insights, marketing strategies and actions with sales to recommend key activities that bring additional business results and influence all regions.
- Build and give a clear point of view from analyses as well as the outcome of research studies. Should then be able to articulate this point of view to key stakeholders and drive actionable recommendations going forward.
- Building knowledge of key markets (EMEA, LAC, APAC), the category and guests to inspire and inform projects; including bringing in and feeding the nuances of the local culture (in the 1st moment, deep learning on APAC markets are required).
- Lead fact-based conversations with marketers and senior RBI leads, to land and persuade on key business recommendations.
- Work together with PLK & TH regional and global teams to define and deliver the optimal research plan every year.
- Delivers structured and powerful insights for both brands to feed the global and to regional brand plans.
- Developing your own research skills, making full use of: Insight Guidelines tools and templates, Training opportunities, coaching/ mentoring from line manager.
- Spread the Insights culture throughout the organization.

**Desired Behaviors**
- Hard working and comfortable with high pressure environment, dealing with multiple projects and different stakeholders at the same time.
- Change agent who wants to implement a new culture to become a guest centric organization.
- Solution driven and can-do attitude despite the changing demands of changing briefs and difficult deadlines.
- Tenacity and resilience.
- Strong communication/story telling skills, both written and verbal to land insights and messages in a compelling way.
- Ability to collaborate seamless & lead across agency partners and internal RBI teams will be crucial.
- Curiosity is essential for exploration.
- Strong attention to detail.
- Great observation skills

**Experience**
- 4+ years in a highly visible Consumer Insights Department from FMCG or QSR industry.
- Quantitative and Qualitative studies: U&A, segmentation, concepts and product tests, brand health tracking, guest experience, restaurant design, conjoints, menu tests, semiotics, exploratory, in depth interviews etc
- Strong analytical background to be able to manage large data sets.
- Has managed large and high visibility projects with high pressure, short timelines and high speed.
- Experience working with different countries at the same time to easily identify commonalities and specific realities in different places.
- Capability to derive insights from integration of different data & connecting the dots.
- Good project management skills.
- Fluent English (verbal & written).

**Project Management**
- Able to manage multi country projects (agency and internal stakeholders).
- Leads the development, execution and evaluation of custom research projects and analysis of adhoc and syndicated studies.
- Develops relationships with strategic business partners and has an influence on key business decisions.
- Raise the bar with vendors, bringing the best-in-class partners to work with us.
- Presents results to key Popeyes & Tim Horton's and Franchisee stakeholders.
- Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employ