Head of Private Wealth Marketing

Moomoo is more than just a global investment and trading platform—we’re a fast-growing force in the wealth-tech space, committed to transforming the way people invest. Since our founding in 2018, we've rapidly expanded across Singapore, Australia, Japan, Canada, and Malaysia, now empowering over **26 million users worldwide**.

In Singapore, Moomoo Financial Singapore Pte. Ltd. is licensed and regulated by the Monetary Authority of Singapore (Licence No. CMS101000). In 2022, we became the **first digital brokerage** to earn all five SGX Group memberships across the securities and derivatives markets—a testament to our dedication to excellence and innovation.

But what truly sets us apart is our mission: to **democratise investing** and make smart, data-driven financial decisions accessible to everyone. We’re here to **level the playing field**—bringing powerful tools, real-time insights, and intuitive technology to empower investors at every stage of their journey.

Joining Moomoo means being part of a purpose-driven team that’s not only reshaping the future of investing—but also **making wealth-building inclusive, informed, and inspiring**. If you're excited about driving impact at the intersection of finance and technology, there's never been a better time to join us.

**Head of Private Wealth Marketing**

We are looking for an experienced and visionary Head of Private Wealth Marketing to spearhead the go-to-market strategy, brand positioning, and client engagement for moomoo Private Wealth. This role requires a strong blend of financial services expertise, high-net-worth(HNW) client understanding, and creative marketing leadership.

**Responsibilities**
- **Strategic Marketing**: Define and execute the end-to-end Private Wealth marketing strategy, ensuring alignment with Moomoo's overall multi-asset, digital first strategy. Develop thought leadership content, campaigns, and naratives that reinforce Moomoo's unique positioning in wealthmangement sapce.
- **Team Management**: Lead and mentor a high-performing team across partnerships, events, growth, and digital marketing, ensuring consistent premium positioning across all client touchpoints.
- **Performance Management**: Set and deliver quarterly OKRs (lead generation, AUM contribution, event ROI, brand perception uplift), while tracking and optimizing KPIs such as acquisition, conversion, cost efficiency, and brand consistency.
- **Ecosystem Development**: Promote the Private Wealth ecosystem by integrating institutional services and trust solutions into client marketing, reinforcing moomoo’s positioning as a holistic wealth partner.
- **Content & Communication**: Oversee development of premium content: macro insights, investment themse, case studies. Mange multi-channel distribution (events, digital platform, PR and private communities).
- **Partnerships & Ecosystem**: Build marketing collaboartions with banks, asset managers, lifestyle brands and cultural institutions to broaden HNW reach. Explore sponsorships, awards, and co-branded opportunities to elevate brand prestige.

**Our Values**
- **Integrity**- **Integrity Story: Say No to Super High Leverage**- We hold fast to our value of integrity and attach great importance to user experience and risk management. Unlike some other brokerages, we don’t try to attract users’ attention by claiming to enable super high-leverage financing for IPO subscriptions, which quickly reaches the limit.
- **Efficiency**- **Efficiency Story: Promise Made to a User on New Year's Eve**- On February 11, 2021, Chinese New Year's Eve, a user wrote a post in the Community at around 8 AM and received Leaf's reply just 8 minutes later. According to the user's suggestion, we issued a letter to shareholders after releasing our annual report.
- **Service**- **Service Story: Providing Excellent Services and Undertaking Our Responsibilities**- After Ant Group’s IPO was suspended, we refunded all subscribers’ subscription fees and margin interest, bearing all the costs ourselves.
- **Excellence**- **Excellence Story: Leaf Opens Our App Over 30 Times a Day**- According to statistics, Leaf opens our app over 30 times a day on average. He repeatedly checks every detail. While normal users might just enter a trading page and stop there, Leaf taps some seemingly boring or repetitive elements on the page. He continually assesses the app’s loading speed and visual effects.

**Requirements**:
**Requirements**:

- 10-15 years of marketing experience in private banking, wealth management or Fintech.
- Proven track record in **lead generation, AUM growth and premium brand building**.
- Excellent stakeholder management skills: ability to partner with products, sales, PR and external partners.
- Strong storytelling ability with sensitivity to cross-cultral communication.
- Entrepreneurial, creative, and comfortable building new initiatives from scratch.
- Bachelor's degreee in Business, Marketing, Finance, or related field; EMBA/MBA a plus.
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