Branding and Marketing Manager

4 days ago

Downtown Core, Singapore SagePaths Global Education Full time

**Group Branding and Marketing Manager - Chinese Marketing and Event**

**About the Role**

As a key member of the marketing team, you will take charge of creating engaging content, driving online event organisation, and executing marketing campaigns tailored to the Chinese market. Your responsibilities will include managing social media, overseeing public relations efforts, and designing marketing materials for both Chinese and international audiences.

**Key Responsibilities**
- Develop and implement targeted marketing strategies for reaching Chinese audiences across various platforms.
- Generate innovative ideas for social media campaigns, digital storytelling, and content with a focus on transnational education.
- Deliver visual storytelling with a creative writing approach across multiple mediums, including video, photography, and design.
- Collaborate with internal teams and external partners to coordinate video production, photography, and marketing collateral.
- Manage social media content for platforms including WeChat, Weibo, Xiaohongshu, Zhihu, Douyin, TikTok, LinkedIn, Instagram, and Facebook.
- Assist in developing marketing campaign materials such as social media ads, brochures, posters, and event resources.
- Stay informed on trends in education, social media, and the job market to influence marketing strategies for both traditional and digital platforms.

**Job Requirements**
- Bachelor’s or Master’s degree in marketing, communications, event planning, journalism, digital media, or related fields.
- Minimum 5 years working experience in the related fields.
- Fluent in both spoken and written Chinese and English, with the ability to create original content and liaise with Chinese-speaking vendors.
- Proven experience in event planning and project management, with strong skills in marketing communications, branding, or media relations.
- Familiarity with video editing, digital storytelling, and presentation software is a plus.
- Excellent interpersonal and communication skills, with a strong ability to work collaboratively across teams and build relationships with stakeholders at all levels.
- A keen eye for detail and a proactive, results-driven mindset.

**Job Types**: Full-time, Contract
Contract length: 24 months

Pay: $3,500.00 - $5,000.00 per month

**Benefits**:

- Dental insurance
- Health insurance

Schedule:

- Day shift
- Monday to Friday
- Weekend availability

Supplemental Pay:

- 13th month salary

**Experience**:

- Chinese Marketing: 1 year (preferred)

Work Location: In person

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