Digital Marketing Manager, Singapore Sports Hub

Singapore Sports Hub is seeking an exceptional talent for the role of Digital Marketing Manager to drive our digital marketing transformation, responsible for driving growth across all digital platforms including online, mobile, and own channels.

**Roles & Responsibilities**:
**_
Digital Strategy, Platform Development and Maintenance:_**
- Lead the digital team in the creation, development, and implementation of an ‘Always-On” strategy including but not limited to SEO, SEM, and digital ads to create energising brand experiences at scale through systematic optimisation
- Lead the digital team in analysing the performance of the “Always-On” strategy against established KPIs to determine success and translate analytics into insights to provide recommended improvements together with the appointed digital agency
- Lead the digital team in coordinating ongoing website management and updates including but not limited to events on sale, activities and programmes updates, marketing campaigns and promotions, and troubleshoot and support website and digital issues that arise
- Support website, app and CRM platform development and maintenance efforts, including UX coordination, testing and implementation for new features, enhancements and bug fixes
**_
Marketing Automation Platform Management_**
- Work cross-functionally with the ICT team as well as internal and external stakeholders to develop and manage the marketing automation platform
- Lead the successful creation and execution of marketing automation strategies and tactics to drive programmes and activities take-ups, customer retention, frequency and lifetime value
- Manage marketing automation campaign creation and implementation through segmentation strategies, owned communications, and content offerings
- Analyse the performance of marketing automation campaigns against established KPIs to determine success and translate analytics into insights to provide recommended improvements
- **_
Marketing Promotions and Content Creation_**
- Collaborate with a cross-functional team of creative, marketing, and communications members within the marketing department in campaign brainstorming and ideation
- Work with the cross-functional team to plan, organise and execute the social media strategy for the quarterly and ad-hoc campaigns within budgets, ensuring cross-media efficiency and close tracking of results with actionable recommendations
- Work with the cross-functional team to drive and create social content and assets for marketing campaigns and promotions
- Lead the social team in managing paid social channel executions and marketing support for marketing campaigns and promotions
**Skills and Qualifications**:

- Impressive track record as a digital marketing strategist, performance marketing manager and marketing automation lead with a background in both agency and corporate setting is highly desirable
- Strong hands-on experience with SEO/SEM, performance marketing strategies and tools with at least 5 years of experience implementing and optimising digital advertising campaigns and marketing automation strategies and tactics
- Solid knowledge of web analytics tools like Google Analytics and hands-on experience with tracking tools and setting up measuring strategies
- Advanced knowledge of web design, CSS, and HTML for both mobile and desktop
- Excellent verbal and written communication skills with a natural tendency to lead both people and projects, taking a logical data-driven approach to problem-solving
- Attentive to details on what customers are asking and be able to manage stress in a fast-paced environment
- Strong project management skills
- At least 3 years experience managing a team
**Preferred Qualifications**:

- University degree in Marketing, Advertising, IT, Business or relevant field
- Prior experience in the venues and events industry is an advantage
**Other**:

- Possesses a passion for sports or an active lifestyle
- Working hours are 9:00 AM to 6:00 PM, Monday to Friday. Evening and Weekend hours will be required at various times

**Interested applicant, please send in your latest resume with your passport size photo indicating your current and expected salaries as well as your notice period to