
Marketing Manager
5 days ago
**Responsibilities**:
- Assist the Marketing Director in strategizing & implementing marketing plans & activities for COMO Shambhala to build the brand, achieve sales target & achieve greater ROI.
- Liaise with business heads on annual A&P budget & overall marketing plans
- To develop and execute advertising and promotional campaigns and materials to drive business to the centre as well as build the brand image across all media channels and assets.
- Coordinate with relevant operational personnel (store/ warehouse/ finance/ visual merchandising) on execution of promotion mechanics & logistics - to ensure minimum disruption to work-in-progress via timely briefing & orderly event management.
- Engage in media planning through a rigorous rationalization & selection process.
- Work with CRM to expand customer database by identifying & developing relevant cross-promotional opportunities.
- Ensure timely follow-up & tracking of programs’ effectiveness via response rates, attendance levels & purchase patterns.
- Plan & manage brand’s A&P budget, including detailed monitoring of all expenses.
- Engage in regular market intelligence gathering & conduct annual competitor analysis.
**Requirements**:
- Minimum 3 years of marketing experience, preferably from the beauty and wellness industry
- Strong strategic planning, creative, result-oriented, positive attitude, and able to work independently
- Excellent written and communication skills
- Proficient in Microsoft Office skills
- Experience in content creation and management of social media platforms
- Good analytical and evaluation skills
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