Product Marketer

2 days ago

Singapore ACT SOLUTIONS APAC PTE. LTD. Full time

As our Product Marketer, you will join the centralized global marketing team. While the majority of the team is Amsterdam-based, you will get the unique opportunity of being the first marketing employee in Singapore You will be responsible helping us shape our external campaigns and growing our reach. You will work closely with our consultative sales and R&D teams to develop impactful content strategies in support of our product lines. As both the business and our markets continue to grow, you will become an expert on specific products and take ownership of bringing that knowledge to the marketing team and transforming it into creative content.

Focusing on several product lines - depending on the current needs of the business, and they change rapidly - you will develop overarching strategies and collaborate with the marketing team to propose and develop integrated campaigns, events and other types of content. You will also handle client-related marketing and communications requests from the business. Occasionally, you will liaise with clients and support longer-term lead generation.

You will
- Work on customer journeys, metrics, messaging, positioning, and strategy across all relevant channels
- Develop Go-to Market campaigns for products
- Define and develop content strategy to support marketing and sales with product-related collateral
- Work closely with the business on improving existing marketing
- Provide insight on key stakeholders in the context of corporate climate solutions in the market (for relevant products)
- Provide insight to innovate our digital marketing approach
- Manage, build, analyze, and report on marketing campaigns
- Define audiences
- Provide recommendations for new and existing product campaigns
- Coordinate requests from the business and deliver marketing materials with quick turnaround
- Collaborate closely with other team members, especially other product marketers, within ACT to share best practices, learn from other markets, and increase the return on content development

We applaud entrepreneurship at ACT, so we encourage you to shape the role based on your skills, interests and ambitions

What we are looking for
- 6+ years as a Product Marketer, Product Marketing Manager, Content Marketer or similar role
- Proven experience in digital marketing and B2B demand generation
- Passion for environmental markets and an understanding of sustainability, CSR and related topics is a plus
- Proven track record of stakeholder management and influencing cross-functional teams without formal authority
- Self-starter, flexible and collaborative mindset

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