Product Marketing Manager

2 days ago

Singapore PIGEONLAB PTE. LTD. Full time

PigeonLab is a successful, bootstrapped company with a talented and driven team working on Pigeonhole Live. We have a startup work ethic that is results and output oriented. Our emphasis on customer satisfaction and attentiveness to user experience influence our engagement with customers and our product direction.

Our impact is wide-ranging, from high-level diplomatic events to business meetings, social conferences and casual meet-ups.

We're looking for motivated, smart and humble people who are eager to share and acquire knowledge, passionate about their field of work and are meticulously output-driven. You must be a team player and take pride in the collective impact of the company.

Unless otherwise stated, all positions are for full-time employment in our Singapore office.

We pride ourselves on having a sleek, refined and user-friendly Pigeonhole Live product. Join our Product Design Team, where we place heavy emphasis on human-centred design and simple, intuitive user flows and experiences.

We are looking for a driven Product Marketing Manager to drive product adoption for all existing and new features we release to an international audience. You will be responsible for driving growth for the Pigeonhole Live product through a deep understanding of the buyer and user personas, product offerings, and marketing channels.Roles and responsibilities:

- Craft positioning, messaging, and go-to-market plans to bring new products and features to the market
- Work cross-functionally with the product team, developers, sales teams, and the rest of the marketing team to align product messaging and customer education efforts across all channels
- Represent the voice of the customer when informing strategic product and marketing decisions
- Set up relevant reporting for new product features and work on optimising marketing efforts to increase feature adoption
- Analyse insights on current usage of features to uncover untapped opportunities for growth and work with other marketing functions to develop data-informed marketing campaigns to further promote the product
- Discover jobs-to-be-done, and develop new use cases for the product
- Create sales enablement assets including product sheets, battle cards, sales decks and more
- Brief and train the sales team and ensure alignment on value proposition and unique selling points
- Regularly conduct competitive analysis and keep abreast of market trends and use the insights to inform product and marketing decisions

**Requirements**:

- 2 - 4 years working experience years in product marketing or related roles, preferably in SaaS
- Proven experience collaborating cross-functionally with product managers, developers, and designers
- Proven success at launching new products and features for consumer tech or B2B products
- Strong market research and analytical skills
- Strong command of the English language and compelling copywriting and copyediting skills
- Experience managing multi-channel communications and campaigns
- A drive to be collaborative and also able to carry out tasks independently and deliver timely results
- Ability to communicate effectively and confidently at all levels

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