Performance & Growth Marketing Manager

2 weeks ago

Singapore Marvable Full time

**Marvable? Here's why you should bother**
We are a high growth Direct-to-Consumer (DTC) e-commerce start-up.
Our mission? Help people create workspaces they actually love spending time in.
To achieve this, our team has built market-leading brands like ErgoTune (ergonomic chair) and EverDesk+ (standing desk).
Having grown more than 10x in the past 3 years, tens of thousands of consumers and companies alike now rely on our products to help them work better and live healthier.
If you want to make an impact at a high growth start-up, become an expert in the e-commerce space, or be part of building a great multi-generational brand — join us

**What's this role about?**
As a Performance & Growth Marketing Lead, you will play a huge role in growing our brands (both locally and overseas).
It is a RARE opportunity for anyone interested in becoming an e-commerce expert. You will be exposed to the various levers, channels, disciples that makes a brand tick.
Not going to lie — the learning curve is steep, the work hard. But here, you can have an actual impact. You get to execute quickly and ambitiously. You'll be equipped with the personal freedom to act, fail, and learn.

**What's my role and responsibilities?**
- Take full ownership in driving sustainable growth across paid online acquisition channels such as Social Paid, SEM, Youtube, etc across various markets
- Be accountable for acquisition efficiency metrics such as cost per order (CPO), RoAS
- Ensure optimal activity-tracking setups to fuel marketing optimization efforts
- Propose and execute A/B testing plans to ensure constant learning and evolvement
- Perform deep analysis, case studies and researches to identify new performance levers
- Work with the creative and content team to create assets that drive learning and RoAS
- Build and maintain growth roadmap - which includes working with cross-functional teams to define actionable plans for driving growth

**What you'll need to succeed?**
- Highly desirable: experience in DTC and e-commerce companies
- 2 years of hands-on experience in online marketing (Social Paid, SEM, Youtube)
- Strong knowledge in website analytics (GA) and Pixel/GTM tracking setups
- Experienced in creative strategy planning and testing (strong written and communications skills is a must)
- Good sense of visual communication, conversion optimization and UX principles
- Solid understanding of digital marketing and building an acquisition/conversion funnel
- Strong track record in driving efficient and scalable growth via online marketing channels

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