Senior Specialist, Digital

A Career at HARMAN

As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

About the Role

In this role, you will be a core member of a small but effective integrated regional team that will help HARMAN build and grow Asia Pacific’s digital ecosystem. We are looking for a talented Digital and eCommerce Specialist to join our team and spearhead our D2C strategies for continued growth and success.

You will have a deep understanding for D2C platforms and trends in the APAC region and will be responsible for developing and ensuring the execution of all Digital Marketing and eCommerce strategies through our partners on these platforms across the region.

Your Team

You will report directly to the Senior Manager, Digital & E-Commerce, and this is an independent contributor role managing JBL, Harman Kardon and InfinityLab across Asia Pacific. You will also be working collaboratively with in country digital & ecommerce leads to drive strategic thinking and KPI measurements.

What You Will Do

Drive Business Objectives
- Develop and implement comprehensive D2C strategies (CRM, marketing automation, loyalty programs among others) to drive online sales, customer acquisition, strengthen brand presence and optimize end to end consumer journey
- Develop and see through execution of personalisation program - define opportunities for upselling and driving incremental revenue via tactical marketing campaigns
- Identify B2B opportunities across various channels to drive incremental revenue on D2C
- Identify omnichannel opportunities across channels and collaborate with relevant internal stakeholders and distributors in seeing through execution - Lead APAC’s Gift with Purchase (GWP) Promotional Strategy & Plans, and creation to support local markets’ promotional plans
- Lead APAC’s exclusive merchandise strategy and roll out plan with local in country leads and distributors to support incremental revenue growth
- Working with global team to define requirements to support on-site optimisation on SFRA enabled D2C sites
- Optimize D2C platforms (website, mobile etc.) with UX-UI tool to identify customer frustrations to ensure user-friendly interface, smooth navigation and high conversion rates.
- Perform A/B tests to evaluate performance of website elements, marketing messages and user experiences, leverage data to make data-driven decisions - Explore local trends to make recommendations on how to leverage localised content and experiences to be implemented on D2C
- Build an e-commerce calendar, assortment, and strategies in collaboration with business development managers and in country teams / distributors (retail vs direct ecomm vs indirect ecomm)
- Foster collaboration with cross-functional teams, including marketing, design, and customer service, to ensure a seamless and cohesive online customer experience

Data Analysis
- Regular analysis of D2C data, sales performance, traffic patterns and customer behaviour to identify new growth opportunities to optimise product assortments and pricing strategies
- Monitor competitors’ activities, pricing strategies and promotions to formulate competitive pricing strategies that maximise profitability and market share
- Monitor competitor activities and industry developments in APAC markets for opportunities to drive D2C growth.
- Generate reports and performance metrics to track success of D2C initiatives, and presenting findings to both internal and external stakeholders
- Forecast and set campaign goals, design and evaluate tests, monitor key metrics, understand root causes of changes in metrics
- Propose how to improve ad effectiveness, understand campaign behaviours and long-term trends, identify new levers to help move metrics
- Be able to utilise data to draw out potential revenue implications to drive changes with global ecomm team

What You Need
- Bachelor’s Degree in Digital Marketing, eCommerce or related field.
- Minimum 4 years of experience in driving D2C growth.
- Proven experience and proficiency of eCommerce platform such as Shopify, Magento, WooCommerce, Salesforce Commerce Cloud, or others to drive D2C sales growth.
- UX-UI experience to improve customer journey is a plus. - Strong knowledge in digital marketing, Dotcom environment and consumer behaviour.
- Stay updated of industry trends, best practices and emerging D2C technologies to develop new ideas and strategies
- An understanding between D2C and Indirect Channels would be a plus.
- Analytical mindset with the ability to interpret data, derive insights and make data-driven decisions.
- Demonstrated ability to develop and execute successful D2C strategies that drive ROAS and business results in APAC.
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