E-commerce Business Analyst

Company Description
**Do you want to be a part of H&M’s digital growth adventure where your actions create results? Are you analytical and sales driven with a passion for E-commerce? We want to build a strong team that is dynamic and driven, where they will secure our omni customer experience in Region South Asia, fulfilling our vision to make it possible for everyone to look and feel good**

**Job Description**:
As an E-commerce Business Analyst, you will drive insights and connecting customer, sales, web analytics and logistics-data to optimize decisions. You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work. Maximizing OMNI profitable net sales, customer base, customer experience and day-to-day sales operations in your e-com markets. Planning, forecasting, and following up on selling in sales market together with commercial leads and sales market management.

**Job responsibilities include but are not limited to**:

- Drive net sales and day-to day operations and executions in your e-com markets
- Full understanding of your sales situation through sales and customer behavior analysis
- Identify opportunities and threats for your sales markets based on biggest sales/customer impact and drive towards the team
- Drive total conversion based on customer need and behavior to optimize daily/hourly profitable selling by delivering insights and suggestions to sales market team and other relevant stakeholders
- Follow up on total sales market reduction strategy based on the regional strategy to optimize profitable short and long-term selling and customer growth
- Drive selling with products and logístical capacity as key focus areas
- Set sales plan together with E-com sales market manager on Sales, pcs/order and avg price on weekly and daily level
- Evaluate selling daily and hourly versus plans and deliver insights to relevant stakeholders (Commercial team, logistics, customer activation and regional merch)
- Evaluate and optimize commercial activations from a sales and profit perspective taking all costs into account including logistics reductions and other costs
- Drive new way of working within analytics in the sales and operations team connecting web, receipt, customer, and logistics data
- Provide analytical support to the full team to further develop its capabilities
- Create templates and tools to optimize daily operations in the team

**Qualifications**:
**Your skills and background**:

- 2+ years of E-commerce experience is a merit
- University Degree, preferably in Business, Economics or Fashion
- Proven E-commerce knowledge
- Strong analytical profile which can transfer complex analysis into easily actionable insights to all relevant stakeholders
- Strong interest in data
- Previous experience within web analytics is a merit as well as Google Analytics skills
- Sales driven and had a strong commercial awareness, salesmanship for day-to-day optimization of site and product performance
- Strong in driving results and constantly improving ways of working
- Strong results in “HOW” - a true ambassador of H&Ms values
- Strong communication skills
- Very good skills in MS Office, especially in Excel and PowerPoint
- Able to work independently and be self-motivated while still working within a team environment and fostering a strong team collaboration
- Flexibility and adaptable to change, a strategic mindset
- IT System understanding and competence
- Experience within fast moving consumer goods is a merit
- Meriting with competence within omni ways of working

Additional Information

This is a full-time position based in Singapore. You will become a part of the E-commerce team and report directly to the Head of Ecommerce & Visual Merchandising - Singapore, Malaysia, Philippines.