Senior PR Executive

3 days ago


Rochor, Singapore Archetype Full time

**Join Archetype**:
At Archetype, you help clients think bigger, go further, and achieve more. With over 40 years of experience and 21 offices worldwide, you join a team of 650+ creative individuals turning ambitions into success.

Our people are the heart of our achievements. Whether you're starting out or a seasoned pro, if you take pride in your work and have bold ambitions, Archetype might be the place for you. You are a creative thinker, problem solver, and storyteller. You thrive in a high-standard environment, where curiosity is encouraged, ambition celebrated, and kindness valued. As a self-motivated storyteller, you break new ground with strategic, creative campaigns.

We are committed to diversity, equity, and inclusion. Your unique ideas and perspectives help us do our best work and make a difference in the world.

**About You**:
We are looking for a skilled and strategic communications professional to join our team as a Sr Public Relations Executive. You are a creative thinker who excels at developing and executing PR campaigns that drive results. You understand the importance of aligning PR strategies with broader business goals and can navigate complex challenges with ease.

As a Sr Public Relations Executive, you take on both a project and emerging people manager role. You perform day-to-day account work while beginning to oversee others’ work. You are recognized as the go-to on the team and clients trust you to provide updates, advice, and ideas.

**What You Do**:
As a Sr Public Relations Executive, you can manage projects, working with a high degree of independence. You have proven experience working on campaigns and programs across various disciplines and are pivotal in bridging planning to execution, accomplishing most work with just a ‘gut-check’ from managers or account leads.
- You work closely with Team Lead to create and implement strategic communication plans that meet client goals.
- You manage daily client communications and serve as the bridge between clients and internal teams, ensuring seamless project execution.
- You proactively seek opportunities to optimize campaigns and drive growth within existing client accounts.
- You contribute to the creation of media materials, such as press releases, pitches, and briefing documents.
- You monitor media coverage and deliver regular reports and analyses to clients.
- You help coordinate events, press conferences, and media interviews.
- You mentor and guide junior team members, fostering their skill development and expertise.
- You support new business pitches by conducting research, preparing presentation materials, and participating in client meetings.

**What You Offer**
- Excellent written and verbal communication skills, with a strong command of the English language.
- You bring a minimum of 4 years of experience in a PR agency or related field.
- Experience working with B2B technology or corporate clients is preferred.
- Demonstrated ability to support and execute communication strategies across various media channels.
- Thrive in a fast-paced environment and manage multiple projects simultaneously.
- Possess strong attention to detail and organizational skills.
- Proven track record of building and maintaining positive client relationships.
- Work effectively both independently and as part of a team. You have enthusiasm for learning and staying updated on industry trends and best practices.

**Why Archetype**:

- Opportunity to work with colleagues from 21 offices worldwide, gaining diverse perspectives and experiences. Part of an organization that prioritizes diversity, equity, and inclusion, ensuring a welcoming and inclusive workplace for all.
- A team that values curiosity, ambition, and kindness, fostering a supportive and inspiring work environment.
- Access to ongoing learning and development opportunities to enhance your skills and grow your career.
- Access to coaching and development programs to support your professional growth and success.
- Robust well-being plan that includes health insurance coverage and a health & wellness program.
- Take advantage of duvet days for those moments when you need a spontaneous break to rest and rejuvenate.
- Enjoy the flexibility to work from home and participate in Archetype's work-from-anywhere program.



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