Head of Marketing, Demand Gen, Singapore

2 weeks ago

Singapore STAFFANY PRIVATE LIMITED Full time

**About the company**

StaffAny’s mission is to shape and empower the future of work. We provide our users with a remedy that streamlines and automates their painful Operations and HR processes. Our users rely on our superpowers to understand their frustrations, and we are here to empower them to make time for what they love.

**About the role**

**You are**
- Minimum 5-8 years of experience in demand generation in a high-growth b2b Saas startup, result-driven, and fast-paced marketing environments
- Minimum 3 years of management experience
- Experienced in building and managing a marketing team from 1 to 5
- Prior experience in sourcing and managing agencies to achieve revenue goals
- Passionate about demand generation
- A firm believer in data and a results-driven approach to generating leads.
- Crazily in love with coming up with campaigns which are radical and attractive
- Growth mindset with bold ideas, a know-how attitude to get things done, and a results-driven approach to work (testing, measuring, iterating).
- Up to date with Demand Generation/ Marketing funnel frameworks and tactics.
- Self-starter with the ability to drive projects from start to finish.
- Have excellent skills in deciding how to handle and allocate a budget.
- Demonstrated success and track record in demand generation ROI and revenue targets
- (Bonus) Experienced in HR/ Productivity solutions for the F&B/Retail/ blue-collar industry.
- (Bonus) Experience driving mid market demand for a freemiuM/Free trial SAAS business

**You will find yourself doing.**
- Demand Generation
- Build and execute end-to-end campaigns that create demand and accelerate opportunities (Some examples, but not limited to, includes: funnel optimization, running campaigns with SDR and partnership, creating a strategy to generate demand via product and marketing, content, running trade shows and events, ABM, customer marketing etc..)
- Managing SEO and PR agencies to achieve desired SQLs and Revenue goals
- Strategy
- Perform industry and competitive analysis to inform the sales process and help to position and messaging
- Data Reporting
- Own demand generation/marketing attribution models and continually analyse the effectiveness of all demand-generating marketing channels to determine which efforts to scale or adjust.
- Manage and maintain a base of high quality leads within the CRM
- In charge of the customer lifecycle
- Management & Collaboration
- Managing and nurturing the marketing team to its full potential, driving initiatives and mentoring their growth.
- Work closely with leadership and sales teams. Build a consistent feedback loop to improve and optimise the lead hand-off process with the outbound (SDR) sales team.
- Manage the SDR team to drive pipeline for sales.
- Partner product management to take a holistic view of StaffAny’s Freemium/Free trial to paid customer conversion.

**The offer**
- Craft and refine a multi-region demand generation playbook.
- Experiment, learn and iterate
- A front-row seat at a hypergrowth startup as we scale to 5m in ARR.
- Work closely with the founders and other senior management
- Work with talented, intense and motivated colleagues in a dynamic and vibrant environment.

**Salary**: $5,699.00 - $18,466.00 per month

**Benefits**:

- Flexible schedule
- Work from home

Schedule:

- Day shift
- Flexible hours
- Monday to Friday

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