Performance Marketing Specialist

3 days ago


Singapore Castlery Full time

Founded in Singapore in 2013, Castlery is a digital first furniture lifestyle brand delivering to 54 metropolitan areas across the United States, Australia and Singapore. Our mission is to create quality and beautiful furniture pieces and empower every customer to create an inspiring space. A space in which they can thrive and be their best self.

With our international markets now contributing close to 80% of our group revenues, we are entering a phase of hypergrowth as we seek to firmly establish Castlery as the customers' furniture lifestyle brand of choice. We are looking for creative and ambitious talents to join our team on this journey.

As a digital-first tech start-up, we are driven by curiosity and move on insightful data to steer our decisions. We lead with a growth mindset and the belief that the combination of each individual's passions and skills carry the company upward and forward. At Castlery, it's where all ideas are listened to, and brainstorming means that job titles get left at the door. This is where self-starters can really make their mark, thriving and evolving as they go.

If making an impact gives you a reason to roll out of bed in the mornings, come join us

Castlery is currently looking for a **Performance Marketing Specialist** to join our Castlery's Growth Marketing Team here in Singapore. This role will see you executing and optimising our paid media buys across different channels, which includes Paid Social (Facebook, Instagram, Pinterest etc.) and Paid Google (Search, Display, Shopping etc.), and you will also gain exposure in our US, AU and SG markets. Your responsibilities are as per below.
- Support marketing Channel Managers on end-to-end campaign creation, management, reporting and optimisation across key channels - e.g. Google, Facebook, Pinterest, Bing, Retargeting Vendors.
- Manage significant budgets across three markets Castlery operates in to ensure optimal budget allocation decisions are done to maximise performance.
- Perform regular performance monitoring to ensure we achieve targets and KPIs.
- Support the team with periodic data extraction, reporting and analysis to measure campaign effectiveness and uncover insights for performance optimization.
- Propose new ad creative ideas based on our unique value propositions, current trends and competitor activities.
- Manage small to mid-scale projects through collaborations with the stakeholders at all levels within the Marketing Team which includes Campaigns, Creative, Brand & Content, Partnerships and Merchandising teams.
- Communicate with partners and keep abreast of marketing trends to ensure Castlery is always a pioneer in performance marketing.

**Requirements**:

- Bachelor's Degree in Marketing/Statistics/Business or any other relevant education.
- Prior experience in the Paid Media, Performance Marketing and/or Data Analytical positions would be a plus.
- Strong analytical problem-solving skills with a passion for data analytics, experience or knowledge in Google Analytics and other data visualisation tools (Tableau, PowerBi etc.) would be a plus.
- Ability to meet deadlines, prioritise & perform a variety of tasks over the course of the workday.
- Strong team player with excellent written and verbal communication skills.
- Driven to learn and is proactive in taking on new projects.



  • Singapore Glanbia Performance Nutrition Full time

    Glanbia Performance Nutrition Join this dynamic team focused on delivering better nutrition for every step of life’s journey! **The Opportunity**: Reporting to the E-commerce Director Asia, this is a newly created role to reflect our rapid digital growth and development across Asia. This role will craft holistic online platform marketing strategies to...


  • Singapore Margin Wheeler Pte Ltd Full time

    Margin Wheeler is Singapore's leading corporate service provider, delivering award-winning incorporation, corporate secretarial, and accounting/tax solutions. We are looking for a data-driven and results-oriented Performance Marketing Specialist to manage and optimise our paid and organic marketing campaigns, driving measurable growth in leads and brand...


  • Singapore ADSTIFY PTE. LTD. Full time $60,000 - $80,000 per year

    CompanyWelcome to Adstify – Your Global Performance Based Marketing Agency headquartered in Singapore. Not typical 'agency' in Singapore, we take pride in being one of the leading performance marketing companies in the region, driven by cutting-edge AdTech technologies and a unique workflow. Our mission is to deliver exceptional results for our partners...


  • Singapore AddedEducation co Full time

    About AddedEducation AddedEducation , a division of The Added Company, provides an array of services for students and student-athletes, in their pursuit of tertiary education opportunities. We are dedicated to up-skilling gifted students and student-athletes, providing them with resources and opportunities for leveraging their talent to access top-notch...


  • Singapore MODERN LINK PTE. LTD. Full time

    **Job Summary** We are seeking a highly skilled and results-oriented Performance Marketing Specialist to manage and optimise paid advertising campaigns across Facebook and Google platforms, with the clear objective of driving conversions on our Shopify-powered e-commerce store. This role requires an individual who is both analytical and creative, someone...

  • Brand Marketing

    2 days ago


    Singapore AURYN MARKETING Full time

    A leading marketing firm in Singapore is seeking a full-time Brand Marketing (Events) specialist to manage client events from planning to execution. The ideal candidate will have a passion for events, strong organizational skills, and excellent communication abilities. Training is provided for candidates with no prior experience. This on-site role offers...


  • Singapore PRM MARKETING SERVICES PTE. LTD. Full time

    As a part of our aggressive growth plan to seize the current market opportunities, we are looking for a Digital Marketing Specialist to develop and manage digital marketing campaigns. As a Digital Marketing Specialist, you will play a crucial role in developing and executing digital marketing strategies that drive brand awareness, engage target audiences,...


  • Singapore CHEIL SINGAPORE PTE. LTD. Full time

    At Cheil, we are passionate about **ideas that move **. We believe that the right idea will move seamlessly across channels: from online to offline, above the line to below the line, in-store to out-of-home. It will move brands, move products and most importantly, move people. The right idea will move everything forward. Established in 1973 with...


  • Singapore MODERN LINK PTE. LTD. Full time $60,000 - $120,000 per year

    Job SummaryWe are seeking a highly skilled and results-oriented Performance Marketing Specialist to manage and optimise paid advertising campaigns across Facebook and Google platforms, with the clear objective of driving conversions on our Shopify-powered e-commerce store.This role requires an individual who is both analytical and creative, someone who can...


  • Singapore The Atelier & Co Holdings Pte Ltd Full time

    A luxury marketing firm in Singapore is seeking a Marketing Specialist to drive creative campaigns across multiple brands. Candidates should have 5 - 7 years of experience, a relevant Bachelor's degree, strong analytical and communication skills, and a track record of successful campaign execution, specifically in digital marketing. Familiarity with current...