Branding and Strategy Analyst Intern

3 days ago


Singapore Lucerna Capital Full time

Company

Lucerna Capital
- lucerna.sg

Designation

Branding and Strategy Analyst Intern

Date Listed

03 Jul 2025

Job Type

Entry Level / Junior Executive, Experienced / Senior Executive
- Part/TempIntern/TS

Job Period

Immediate Start - Flexible End

Profession

Marketing / Public Relations

Industry

Others

Location Name

Singapore
- Work from Home

Allowance / Remuneration

$400 monthly

Company Profile

We are building a modern revival of a historic Southeast Asian department store brand originally established in the 1930s. Once known for introducing iconic international products to the region, this venture is being reimagined as a curated platform for timeless, under-distributed heritage and boutique brands across fashion, lifestyle, and homeware.

**Job Description**:
We’re looking for a highly motivated branding and strategy to work directly with the founder on a wide range of early-stage commercial and strategic initiatives. You’ll help shape brand outreach, go-to-market proposals, competitive benchmarking, and investor positioning — while getting exposure to the full process of building a culturally anchored consumer platform from the ground up.

Key Responsibilities
- Research and profile global heritage or niche brands across fashion, lifestyle, and homeware
- Assist in developing brand decks, outreach materials, and partnership proposals
- Benchmark regional players and map whitespace opportunities
- Support commercial model design (e.g., licensing, distribution, consignment)
- Contribute to investor materials, internal memos, and growth planning
- Support light archival storytelling and brand heritage positioning
- Student or recent graduate in Business, Marketing, or related field
- Excellent research, writing, and presentation skills
- Highly independent, detail-oriented, and commercially curious
- Proficient in Google Slides / PowerPoint; basic Excel modeling preferred
- Bonus if you’re interested in brand strategy, retail innovation, or culturally rooted ventures

What You’ll Gain
- High-impact exposure to early-stage venture building
- Direct mentorship from the founder
- Ownership of meaningful workstreams and portfolio-worthy outputs
- A strong reference and potential for continued involvement as the business grows

Application Instructions


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