Specialist / Senior Specialist, Marketing (Branding)

2 days ago

Singapore Scoot Tigerair Pte Ltd Full time

Summary

Do you live and breathe advertising campaigns, and have a never-ending love for brand development? If you are, you could be the Senior / Specialist, Brand Marketing we are looking for. As part of the Brand team, you will be a key member responsible for building Scoot's brand through effective and creative campaigns that span across paid and owned channels, to bring Scoot's business ambition to life.

**Job Description**:
**Responsibilities**:
Brand Marketing, Governance and Custodianship
- Leading campaigns aligned to Scoot's brand narrative, alongside evolving the brand identity and assets
- Directing in-market teams and other departments in maintaining a clear tone-of-voice in all of Scoot's communications and marketing
- Driving marketing plans with specific objectives across different channels and segments, leading the execution of marketing programmes from start to finish, leveraging internal support and spearheading collaboration between departments including Network Planning, Revenue Management, Digital Experience
- Identifying effectiveness and impact of current marketing initiatives with tracking and analysis for optimisation, where appropriate
- Managing and maintaining project and team budgets
- Overseeing project timelines and implementation dates, ensuring timely delivery of all projects as planned

Social Media Management
- Overseeing content strategy, creation and execution for social media platforms such as Facebook, Instagram, LINE, and Twitter
- Management of China's always-on strategy, working closely with in-market leads and agencies to ensure consistent brand messaging
- Providing social media promotional support for internal teams e.g. cabin services or network planning

**Requirements**:

- Degree preferred.
- 2-5 years of direct experience in brand and communications, in a creative agency or on the client front.
- Proven experience developing marketing and communications campaigns, including but not limited to digital marketing, social media and content strategy
- Experience with Chinese/ Japanese/ Thai markets would be a plus
- Having aviation, travel or hospitality industry experience, project management is a bonus, but not a requirement.
- Regional/ multi-market experience would be a plus.

**Skills**:Marketing Campaigns, Media Platforms, Social Media

  • Corporate Brand Specialist

    1 week ago

    Singapore Invictus Marketing Pte Ltd Full time

    Company Invictus Marketing Pte Ltd Designation Corporate Brand Specialist Date Listed 09 Jan 2025 Job Type Entry Level / Junior Executive - Full/PermIntern/TS Job Period Immediate Start, For At Least 3 Months Profession Marketing / Public Relations Industry Advertising / Event / Exhibit Location Name Robinson Road, Erh Building,...

  • Senior Marketing Specialist

    2 days ago

    Singapore Maker Lab Full time

    Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics...

  • Sales and Marketing Specialist

    11 hours ago

    Singapore Polo Marketing Group Full time

    Overview Sales and Marketing Specialist (Junior Role)Direct message the job poster from Polo Marketing Group We are having opening for Junior Sales and Marketing Specialist role! Fresh graduate or exploring a brand new industry?What you would be responsible for: supporting the sales team in driving business growth by identifying new clients, promoting...

  • Sales and Marketing Specialist

    2 weeks ago

    Singapore Polo Marketing Group Full time

    Overview Sales and Marketing Specialist (Junior Role)Be among the first applicants and direct message the job poster from Polo Marketing Group. Interested to build a career in Sales and Marketing? We recognise that Sales and Marketing is ubiquitous around the world, playing a crucial role for the development of any industry and company. Understanding that...

  • Sales and Marketing Specialist

    3 days ago

    Singapore Antares Marketing Full time $40,000 - $80,000 per year

    Based in Singapore | Training Provided | Fast-Track ProgressionAre you ready to break out of the ordinary and build a career that grows as fast as you do?We work alongside multinational corporations to drive awareness and expand market presence — and we're searching for the next wave of bold, ambitious individuals to join our team as Sales and Marketing...

  • Senior Marketing Specialist

    2 weeks ago

    Central Singapore Maker Lab Full time

    Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics...

  • Brand & Community (PR) Marketing Specialist

    1 week ago

    Singapore Cartrack Full time

    Brand & Community (PR) Marketing Specialist We are a world-leading smart mobility SaaS company with over 2,000,000 subscribers across 23 countries, and we are looking for a Brand & Community (PR) Marketing Specialist to join our Asia team. This role will support and execute initiatives across branding, PR, social media, and community engagement, ensuring...

  • Senior Marketing Specialist

    1 week ago

    Singapore Talent Trader Group Pte Ltd Full time

    **About the job Senior Marketing Specialist**: **Responsibilities**: - Responsible for the planning, development and execution strategies across channels and platforms - Leverage data to identify opportunities new business demand, nurture sales-qualified leads, drive repeat sales and reduce churn and contraction in efforts of continuous business process...

  • Internal Medicine Specialist

    3 hours ago

    Singapore BEECROFT ANIMAL SPECIALIST SERVICES PTE. LTD. Full time

    Offer expert consultation and support to other veterinarians within the hospital, assisting them in diagnosing and managing complex internal medicine cases. - Collaborate with referring veterinarians to develop treatment plans and provide continuous updates on patient progress. - Provide clear communication to clients about diagnoses, treatment options, and...

  • Branding & Community Marketing Specialist

    2 days ago

    Singapore KAROOOOO MANAGEMENT COMPANY PTE. LTD. Full time

    We are a world-leading smart mobility SaaS company with over 2,000,000 subscribers across 23 countries and we are looking for a Brand & Community Marketing Specialist to join our Asia team. This role will support and execute initiatives across branding, public relations, social media, and community engagement, ensuring Cartrack’s market presence is strong...