Senior Social Strategist

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

**Senior Social Strategist & Copywriter (SG)**

Maker Lab supports clients across technology, entertainment, financial services and the payments industry. We’re looking for dynamic individuals to join our team and support our amazing clients in the entertainment industry.

As a Senior Social Strategist & Copywriter, you will strategise, ideate, craft and pen regional marketing activities and manage the client’s social editorial calendar for Malaysia. Your words will reach and ideally move, engage and nurture a diverse group of audiences, bringing the client’s brand to life while striving to build brand love, a sense of community and employee advocacy.
- _Please share with us your portfolio to be considered for the role._

Role:

- You will be responsible for always-on social content curation efforts, from research and ideation to final expression.
- You are also expected to flex your copywriting expertise to lead digital marketing initiatives and brand campaign efforts across functions.
- You will be a key pillar of a content team based in Malaysia and must be comfortable with leading brainstorms for original creative campaigns with your partner-in-crime from the art and marketing department.
- Work with the team and create the strategic foundations to help us generate and execute impossible-to-ignore ideas for the company’s and clients’ branding, promotional campaigns, and marketing communications.
- Evaluate trends, assess new data and keep up-to-date with the latest marketing techniques.
- You will be a vocal advocate for the newest and boldest trends in copywriting and creativity; and will be tasked to share experiences and learnings to stimulate collective growth.
- You should be ever ready to evolve, investigate, pilot and change the courses based on insights and learnings in the spirit of delivering optimal performance and creative excellence.
- Plan and pen always-on digital/social media editorial content in line with existing content strategy for Facebook, Twitter and Instagram.
- Partner with designers to produce visuals that are social-by-design.
- Ideate creative campaigns and executions for heat moments and product launches.
- Proactive finessing and optimisation of copy to improve social content performance.
- Lead internal sharing on creativity, copywriting and social content best practices; and champion creative excellence.
- Coordinate communication across a range of regional stakeholders in a matrix organisation.
- Research industry topics to spot new content worth sharing.
- Develop internal communication materials.

You:

- BA/BS degree or equivalent practical experience with sound knowledge of the Malaysia market
- 8+ years of copywriting experience, with prior experience and a proven track record in social media and digital content strategy within an agency, consultancy or technology companies
- Able to transform large amount of information into simple findings that the client can incorporate in their marketing efforts
- Passionate about all things content marketing, content creation, social and creative
- Ability to work autonomously with a self-starter attitude in a start-up-like environment.
- Strong project management skills, and ability to work on multiple projects simultaneously in a dynamic and constantly evolving matrix organisation.
- Exceptional verbal and written English communications and presentation skills and, ideally, fluent in another Asian language to support the projects spanning APAC.