Global Brand Development Manager

5 days ago

Singapore Unilever Full time

**Job title: Global Brand Development Manager - Smile (Maternity Cover) STA Opportunity Available**
**Region: Global. Based in Singapore**
**Reports to: Global Brand Engagement Director - Smile**

**EVERY SMILE MATTERS**
Smile (Pepsodent/Signal) is the cornerstone brand in the Unilever’s oral care portfolio with leading position in markets across developing and developed world. It is the most purposeful brand in all of its key markets thanks to longstanding programs around oral health education and providing access to dentists. Brand purpose of unleashing the power of healthy smiles by eradicating oral disease for everyone is at the centre of brand communication and closely linked to the core Anticavity platform in D&E markets and Complete platform in Developed markets.

This role is part of the team that leads brand engagement for the brand globally and will focus on Brand Purpose (both brand ‘Do’ and brand ‘Say’) as well as communication for Smile’s core platform in D&E.

**KEY RESPONSIBILITIES**
A stretching and rewording role for those willing to use the power of Smile to do good in the world and grow the brand by making it famous for its Purpose and delivering outstanding communication on its core. This position will focus on:

- Leading the development of Outstanding and Unmissable purpose communication for the brand across advertising, content, and PR both as part of Core brand communication and World Oral Health Day activation.
- Leading the development of Core re-launch campaign for Anticavity - the biggest Smile platform - working closely with the Innovation team.
- Continuous improvement of brand Do programs and their reach through new content, new formats and partnerships. Close collaboration with markets to help teams land programs effectively. Yearly reporting of program reach as contribution to Unilever Compass Goals.
- Leading a team of agencies that work together across advertising, digital, content and PR.
- Working closely with markets to ensure Purpose and core communication plans are aligned and landed fully.

**KEY REQUIREMENTS**

**Business skills**:

- 8+ years of Brand communication development experience (advertising, digital, content, PR)
- Experience in work on brand purpose.
- Experience in managing relationship with markets and leading agencies.
- Strong track record of On Time in Full delivery.
- Personal care experience is welcome.

**Personal skills**:

- Strong team player with passion for growth.
- Great brand crafter with strong consumer love and a feel for aesthetics.
- Excellent communicator, able to work effectively with the wider brand team and local teams.
- Self-starter able to work independently.

**TO APPLY

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