Head of Social Media

1 week ago

Singapore CAKE PTE. LTD. Full time

We at Cake aspire to transform and decentralize finance with tomorrow’s technology, with a globally distributed and close-knit team of doers and getters. Here’s an opportunity to join a movement to break the mold. Join Cake and help us shape the future of personal finance.

**What you’ll do**:

- Take a hands-on approach to Immerse yourself in Cake DeFi, gaining a deep understanding of our business and our customers.
- Forge strong relationships across the Cake DeFi team.
- Review existing social media channels and activities to identify new opportunities, and look to implement best practices.
- Lead, strategize, implement and optimize social media marketing and engagement
- Create a proactive and reactive content calendar aligned to short term and long term goals and targets.
- Create and map out a social media engagement strategy and execute across all of Cake DeFi’s managed social media channels. Establish social media presence in new channels where needed.
- Create and manage a social media calendar with a large focus on Twitter, Reddit, Facebook, and LinkedIn.
- Build and maintain a brand community by proactively engaging with audiences across platforms.
- Collaborate with internal and external stakeholders to develop omnichannel content that nurtures leads, increases engagement, and ultimately drives channel and user growth.
- Create and uphold a social voice consistently across all channels.
- Ideate, present and drive campaign strategies to increase social engagement.
- Source potential partnerships to drive brand awareness, reach and impressions.
- Monitor, research, and stay ahead of industry developments, creative trends, culturally relevant moments, and emerging conversations to push our social media efforts forward and stay top of mind.
- Define metrics and KPIs to measure the success and impact of our efforts across channels.
- Manage data analysis, reporting, and third-party tools associated with our social channels.

**What you’ll need**:

- Experience leading Social Media & Community in a tech-focused, high-growth startup
- If not direct experience in the crypto industry, experience working with relevant target demographics
- Proven track record on the below:

- Enhancing social media profiles, building an engaged, invested community
- Identifying key trends, social listening tools and opportunities
- Managing various social media platforms
- Designing a proactive content calendar, led by social listening analysis and trends

**Why work with Cake**:

- Do something with purpose; Be a part of the future that will shape on how people are dealing with their finances in Crypto and Blockchain
- Fast moving, challenging and unique business problems
- International, diverse work environment and flat hierarchy
- Great career development opportunities in a growing company
- Competitive salary
- Flexible working hours, unlimited discretionary leave, casual work attire

Cake DeFi is a Singapore-based blockchain and fintech company that empowers users to be in control of their finances by creating cash flow and harnessing the potentials of Decentralized Finance. Founded in 2019, we currently have more than ~100 employees of various backgrounds and nationalities, and growing.

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